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Media Ownership
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Media Ownership
The Economics and Politics of Convergence and Concentration in the UK and European Media

First Edition

July 2002 | 192 pages | SAGE Publications Ltd

The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike. Media Ownership:

  • Investigates the commercial and strategic advantages of consolidation and cross-media expansion
  • Examines the socio-political and cultural implications of media concentration
  • Analyzes how policy makers have responded to media concentration and convergence
  • Assesses the relationship between media ownership and economic performance
  • Looks at the balance of power between politicians and media owners

This book offers an up-to-date and timely critical overview of the contemporary media environment, as such it will be an essential text for all those with an interest in media economics, media policy, media law and management.

 


 
Introduction
 
PART ONE: WHY DOES OWNERSHIP OF THE MEDIA MATTER?
 
Media Concentrations and Pluralism
 
Industrial and Economic Policy Aims
 
PART TWO: ECONOMICS OF MEDIA CONCENTRATIONS
 
Monomedia Expansion
 
Cross-Media Expansion
 
PART THREE: MEDIA OWNERSHIP POLICY - THE UK CASE
 
The Development of Regulation and Policy
 
The 1996 Broadcasting Act
An Analysis

 
 
A New Future for Communications?
 
PART FOUR: MEDIA OWNERSHIP POLICY IN EUROPE
 
Trends and Policy Responses across Europe
 
Towards a Harmonized EU Policy Initiative?
 
Conclusions

Sample Materials & Chapters

PDF file of the Introduction


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