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News for a Change

News for a Change
An Advocate's Guide to Working with the Media

June 1999 | 168 pages | SAGE Publications, Inc
This guidebook details media advocacy as the strategic use of news media, advertising, and community organizing to advance a public policy initiative, and serves as a blueprint for those wanting to increase the power and effectiveness of their social change efforts.

Makani Themba-Nixon
Developing Strategy
Getting to Know the Media
Thinking Like a Journalist
Getting Attention

Thinking Like an Advocate
Shaping the Story

Creating News
Talking to Journalists
Editorial Page Strategies
Other Media Strategies
Paid Advertising, Talk Radio and the Internet

Evaluating Your Media Efforts

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ISBN: 9780761919247