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‘The Life of Z is a thoughtful book that brings into focus issues that affect Gen Z and shows how we can help nurture an extraordinary generation of achievers and change makers.’
It is a path-breaking book on the youngest generation right now on this planet earth—the pre-teens and teens. No one has understood them the way Dr Sengupta has. He has decoded their mindsets, attitudes and behaviours and at the same time brought forth some very compelling aspects of their lives. Reading this book today will help us nurture a generation for the future. I wonder why no one wrote such books on us when we were growing up. Believe me, this is a must-read for everyone, and this book should be on your desk.
The Life of Z is a fascinating journey that opened my eyes to the importance of Gen Z and the differences that digital transformation has brought to the way they think and operate. Gen Z are already the largest segment and increasingly our customers, employees and the future of society. The Life of Z puts the spotlight on this most important topic in the unique and engaging style of Debashish Sengupta, which is both informative and academic but also creative. This is an important text that helps to understand the challenges and opportunities of Gen Z in a digital age.
Once again, Dr Sengupta has been able to put into words the mindset of a generation. The aptly named ‘zeners’ or Gen Z hold the key to sustained success. This insight will help us change our business model so that we can attract Gen Z customers in the future. Hopefully, we have created a brand that these young people will be inspired to work for.
Dr Debashish Sengupta is a talented author, and this book proves to be unflinchingly honest, thorough, wholesome and extremely helpful. I can’t imagine how challenging it would have been to write about Gen Z. It is an ultimate guide to everyone in understanding the art of getting along better with Generation Z, or as the author aptly calls them—‘the zeners’.
Dr Sengupta has done it again. After The Life of Y, he is back with his trademark qualitatively abstracted approach to demystify and help appreciate the code, driving the generation referred to as Z. What is quite contrasting with his approach is something I have practised in my career: to stop trying to cure others and instead to try to care for them. I wish him lots of joy and happiness through this book. Hope this book helps improve the lives of many ‘zeners’ and their stakeholders.
Professor Sengupta has extended our understanding of the post-2000 born youth of our planet. This time, he has addressed the environmental and social factors that form their psychological traits and values pre-work employment. This helps employers, colleagues and marketers better understand the forming norms which have created the outlooks of these unique individuals.
I heard Debashish talk about The Life of Y in Mumbai in September 2017. His expert knowledge of the subject was both infectious and enlightening. The Life of Z is a book of its time, one that will shine a light on how today’s young people think, behave and see the world they live in. It is a valuable resource for us all.
After the success of The Life of Y, which has become a guide for many organizations and marketers to understand millennial behaviour, Dr Debashish Sengupta has come up with another gem—this time on an even more important and complex topic that will help parents, teachers, institutions and businesses understand and engage with today’s pre-teens and adolescents. The Life of Z is truly the ABC of understanding this entire generation.
It is a fascinating insight into the mind of the young, digital generation. This pioneering study provides its readers with awareness on what to expect from the first cohort that grew up with technology, enabling them to access and share information instantly and across the globe—and what has been the impact of this on Generation Z. It is an enlightening read for corporate readers, those in the field of education and parents alike.
Gen Z is not just the label attached to a generation. It’s quite simply the life, interests and future of those not very different from us as far as species go, but who could be from another planet in how dissimilar they are from us. Interestingly, they could even be our children—the self-appointed decision-makers we negotiate with every day and end up on the losing side of arguments with, too many times to count. So what makes them tick? What holds them back? How do they think; do they even think before they speak or act? What makes them smarter?
The Life of Z seems like a really promising book. I look forward to reading it. Dr Sengupta’s methods of simplifying deep research and presenting the story will make the book an easy but important read. We need a book like this one that expectedly gives us tools and frameworks to understand and deal with the unique behaviour of this Gen Z.
The Life of Z is a one of its kind of book on the attitudes, behaviour and life issues of pre-teens and adolescents of present day, making the Generation Z or zeners as the author calls them. The book delves at length into the mental and physical health of children and the impact of digitization on these impressionable minds, which is absolutely invaluable. This book is a must-read for every parent, teacher, child counsellor, paediatrician and pretty much anyone who manages this generation. This is a gold mine for a steal you do not want to miss.
The most remarkable thing about this book is that it uses the voices of gen Z or ‘zeners’, as the author calls them, to make us aware of the huge responsibility bestowed on us to nurture and sustain a generation that is capable of bringing the change that we want to see in the world.