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In his very well-researched book, Professor Shukla draws lessons from over 120 Indian social entrepreneurs and changemakers to present a compelling narrative on the power of entrepreneurial thinking to create transformative change for some of society’s most pressing problems. His book is very timely because India (and the world) faces sizable challenges if we are to chart a future that is sustainable, equitable and just for all segments of society.
Madhukar Shukla has created an architecture that defines and places the rise of social entrepreneurship in India as no one else has done supporting it with numerous real-life examples of entrepreneurs and models. It is a compulsive read for anyone interested and willing to invest in social entrepreneurship.
Madhukar Shukla’s book is a comprehensive yet very readable treatment of the subject. He covers a vast ground, from the definition of social enterprise to the attributes of a social entrepreneur, going on to tackling the different stages of a social enterprise in each chapter, all the way till scaling up. In each chapter, he uses appropriate theoretical inputs by various scholars and peppers those with apt examples of real social enterprises. This inter-weaving of theory and practice makes the book useful for both students of the field as well as for practitioners.
This book is the most comprehensive account of the social enterprise ecosystem in India. It also provides the most elaborate historical account of the evolution of social enterprises and the inspiration behind the first set of social enterprises including Amul, Grameen and SEWA. The book examines the crucial drivers and values which underpin the social enterprises. A very important and recommended text for students, researchers and practitioners alike.
Madhukar Shukla’s Social Entrepreneurship in India: Quarter Idealism and a Pound of Pragmatism is a unique exploration of social entrepreneurship in India, both in theory and practice, fleshing out rich experiences from a repertoire of 120 social ventures and offering valuable insights. It is an absorbing tale of lessons from these real life social ventures which use and apply innovative approaches and models to the country’s most pressing problems.
Social enterprises do not succeed or scale easily, given the challenge they grapple with, while trying to fuse social causes with profitable business models. Passionate social entrepreneurs craft them with considerable artistry through a lot of idealism and some trial and error. Often, even with the benefit of hindsight, some of them cannot explain why they succeeded. Certainly not to the extent another entrepreneur can replicate the ‘model’.
Madhukar’s academic interest in social entrepreneurship and his deep engagement with its practitioners over the past several years has culminated in the publication of this well researched and superbly articulated book on entrepreneurship. The book comprehensively reviews a wide spectrum of impact approaches, highlights how entrepreneurs have created new markets for products and services, and lays it out for the reader to appreciate the nuances of each model and approach.
Professor Madhukar Shukla is one of the first Indian academicians in the area of social entrepreneurship. This book Social Entrepreneurship in India: Quarter Idealism and a Pound of Pragmatism covers every fundamental aspect of social entrepreneurship which any reader would find easy to understand. Systematic presentation of history of social entrepreneurship, especially in India, has also been nicely presented in the book.
The book by Professor Madhukar Shukla on social entrepreneurship is welcome addition to the fast-growing domain. The book fulfils the need of many teachers of courses in India who have been looking for a book with not just Indian examples but also Indian perspectives. The book examines the models, ideas and challenges of Indian social entrepreneurs with an intimate understanding of the domain, empathy for the journeys of social entrepreneurs and a critical lens that helps us navigate the diversity of experiences and insights.
Social entrepreneurship is a much-cluttered term, without a clear definition and many enterprises claiming to be ‘social’ in nature. In this context, this new book picks up diverse examples of social enterprises and examines them to see what makes them tick, why are they indeed social and what is the nature of entrepreneurship.
“The book is a must-read for aspiring social entrepreneurs, innovators, academics, policymakers, and impact investors …. (it) shows that though India may be criticised for lack of technology or product innovation, there is plenty of momentum and excellence in social innovation.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.