If you have not reset your password since 2017, please use the 'forgot password' link below to reset your password and access your SAGE online account.
"This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with ‘organizations, markets, audiences, and publics’ . . . . The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user friendly.
The book appears to be an excellent and comprehensive handbook that addresses current and relevant key issues in the PR field. Although it arrived too late for current textbook adoption this semester, it is likely that this book will be adopted in the near future.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.