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'In addition to the provision of a new slant on media power and youth to the existing wealth of studies of media and the young Ruddock achieves a genuinely absorbing scholarly read. By using thought-provoking pertinent case studies underpinned clearly with wider questions posed by sociologists and those working in cultural and media studies before highlighting why this is important, he achieves with enthusiasm and skill what many other scholars fail to do.
"This volume attempts to study youth and media beyond a myopic media effects paradigm that problematizes use as antisocial and deviant....Ruddock pleads for the study of youth and media beyond "something that is bad" and provides several points of departure to move beyond this perspective. Summing Up: Recommended."
Using a series of case studies running the gamut from Kony 2012 to the life and times of Jackass star Bam Margera, Ruddock discusses how and why youth media studies matter, how it should be studied, and what we can learn from the findings.
The relationship between youth and the media is one of the most frequented areas in media and cultural studies, but rarely has it been so judiciously, thoroughly, and productively examined as it is in Andy Ruddock's excellent and most useful book.Professor Graeme TurnerThe University of Queensland
A great source for insight into the media influence on the youth - providing an honest yet realistic view of just how much of an impact the media has on todays society.
Content not relevant.
It will give students more understanding into youth culture and social media.
A very insigtful analysis of social media and its relationship to contemporary youth, the books draws from international examples across the globe. It is partly driven by social policy consents and theoretical application.
Since the students' project has youth as target/users, the book has been very important not only to the understanding of youth culture and media role on it, as well media effects theory.
In this book Andy Ruddock gives a historical overview of youth and media, from sporting events to changes in the political landscape. While young people have historically embraced media culture, the youth of today are more than just consumers; they are collaborators. This book provides an accurate portrayal of the influence of modern media on the youth of today. The writing style grabs attention with the historical context within which the phenomenon has evolved.
Pertinent for the course. Adopted as a recommended book.
Although a well written and engaging text, large portions of the text are not directly applicable to students on the degree programme. Thank you.
The book is accessible and critical. Students in sociology, cultural studies and media studies will find it useful.
This is a really useful text for introducing students to the key concepts assoicated with the media and socio-cultural issues.
Youth and Media by Andy Ruddock explores key issues about media, politics, gender and globalisation. It has a multidisciplinary approach for Communication, Political Science and Sociology scholars. ... Dr S.E Usadolo
An excellent text for 3rd level Sociology of the Media and Youth Studies too. Well wrtiien with clear language and good analysis on the representations of Youth today. Excellent tool for both undergraduates, post-graduates and teaching.
A really useful and innovative text which addresses many issues typically omitted from other media texts.
An accessible yet comprehensive book. Highly recommended for students of mass communications, media and cultural studies.
Ruddock's study of the media influence on the youth is an in-depth exploration that is critically relevant while being accessible to students. The ample diversity of international case studies and the inclusion of a research framing model in each chapter ensures that the book is both innovative and comprehensible to the reader.
This book will be recommended reading within the module Gender, Ethnicity & Youth Identities as there is alot of focus around the media and many students base their assessment essays on aspects of the media. Also, the reading will also support their preparation and feedback in the media-focused classes. It is a good book, which covers many areas and will be easy to understand from the 2nd year student perspective.
Copies of this book have recently been ordered by my subject librarian.
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