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It is a very complete book for a masters degree student
Excellant core text
This is a wonderful book to enlighten communication students on health promotion and health campaigns. Especially of value is chapter 9 on bridging theory and practice.
A clear and concise book written for those new to health promotion and public health. I have passed this reference on to my students.
very good book
A great book that looks at communication theory and how it is used in health promotion. An accessible read and a thorough exploration of how theory relates to practice. The up-to-date content means that it can be used for the health and wellbeing module I’m delivering. I highly recommend it.
This book fits within two units and enables students to have an insight to theories behind health promotion campaigns.
The chapters within the book will give students a greater understanding of the media.
This text presents a fresh and interesting perspective for students of Health Promotion. I run the MSc Public Health and Health Promotion at Swansea where students take a placement, unusual at Masters level. This text offers useful insights for that experience. We also sometimes have students who elect to undertake 'web analysis' as their dissertation and this text would be particularly helpful to them.
An excellent book for the subject of health education- very clear chapters and headings will definitley be using.
Useful and appropriate for a module for Introduction to Health Promotion. Covers relevant areas.
Have not had the time to revise this course... I.e. will keep current litterature this autumn. The impression I have of the book is that it is very good with interesting activities. Will suggest it to a colleague in charge of our Masters programme, and surely consider it for the next time my own course will be given.
Text layout highlights the key areas of interest to the student activities will act as memory prompts and support the student in their independant learning
This is an excellent text that has supported my students academically and practically while on placements in NHS health improvement services
a clear and well structured book looking at communication across the spectrum. A number of public health models are discussed and application to practice encouraged through the use of activities throughout each chapter. Evaluation of effectiveness of the communication is discussed and again linked to practice within the community setting. Overall a book that would be useful for students at all levels of study
Students and lecturers will find this book useful because it is illustrative and an account of a leading authority in the field.. Dr Sam Erevbenagie Usadolo
Layout of text is clear and logical. Case studies highlight key learning points. In particular, Chapter 1 on communication, roles and models, Chapter 2 Social and Psychological factors and Chapter 5 on Information technology are very informative.
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