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"Head and shoulders better than my current text. I could build a full course around this text along with cases and outside readings and projects."
"The narrative mini-case studies humanize the subject and make theory and process real."
"The writing was very clear. I believe students would find it an easy book to read and understand."
The book gives a comprehensive overview on basic principles of branding and is well suited for getting a quick understanding of the topic. The examples illustrate very well the theoretical concepts.
good book with well designed supplementing materials (website for instructors)
One of the Key books supporting a core module
I currently use this for a senior level undergraduate course in branding. This book is very well organized, discussing the fundamentals of branding and brand management, in national and international context.
Great book, follows syllabus well and easy to read
This is a very interesting book especially for those whose main focus is on strategy.
The value of the book is enhanced by its Comapanion Website
Clear and concise text
Brand Management is a very diverse area, there are different approaches, perspectives, models. Besides, it also touches lot of disciplines like Marketing and Graphic Design.
As a lecturer on Brand Management, I found it hard to navigate among the corpus, and selecting the most readable sources, authors, and models for undergraduate students. Also, i wanted something that combined academic theory with real world perspective. I think this book has got it, and i'll recommend it to my students.
Perfect fit for my undergraduate brand development and management course.
This is the most concise and focused text about contemporary elements of branding and brand management.
This book is essential for marketing students who prefer to detail in branding.The book is not only present the branding theory, but also show the practical implication step-by-step. For technical terms, this book provide a very clear definition more than other book I've ever read. So, I recommend all marketing students to buy this book for extending your knowledge in branding.
Great book with lots of supporting examples. Topics covered matched our syllabus.
a) A very practical and useful textbook
b) Very plausible text and cases
c) Would like to see some opportunity for us lecturers to interact with the author
d) Recommend that book not only to my students
Very good book for introducing students to key elements in branding.
This is a concise book about branding. Is action directed and the themes are debated briefly but with relevant information.
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