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The book has in detail captured trends in print, films and advertising. These are supported with fairly rich referencing from articles and journals throughout. Media, Gender, and Popular Culture in India will be of more interest and use to students, especially those studying arts or mass communication.
[The book] has succeeded in dissolving the boundaries between mass/low culture, elite/high culture and local/national/ global affiliations.... The book is very interesting to read and at the same time quite thought-provoking too. One strongly recommends this book for anyone who is interested in tracking the role of change and continuity in the Indian media.