If you have not reset your password since 2017, please use the 'forgot password' link below to reset your password and access your SAGE online account.
An excellent introduction to all the key aspects of marketing. The new edition addresses many of the latest trends and incorporates a rich variety of real-life examples to really engage the student.
Excellent examples, activities and links to academic research, which provides the perfect introduction to marketing for undergraduate students and will continue to be useful throughout their programme of study.
Cleverly organized in short bursts of information, which suit modern students' needs. It is well-supported by various examples and specialist features highlighting key marketing theory and practice.
An engaging and intuitive book to guide students through the marketing world. Not only does it present key principles in a clear way, but it provides examples to improve knowledge acquisition as well. The succinctness of this book made exam revision much easier.
This book is easy to read and revise from due to the use of colour and images. It also usefully guides you to wider reading around topics, through the research focus boxes which can help you with essays!
Coherent, easy to navigate and engaging; all the right words which sum up this latest edition. My favourite element of the book is the revision questions and case studies at the end of each chapter, making troublesome revision a thing of the past.
A beautifully engaging book, with the ability to help all types of learners gain academic knowledge with ease.
A very useful reference book (could be a core/primary textbook) with well-structured presentation, diagrams etc. Attractive and accessible with varied examples and applications.
Interactive marketing textbook for any marketing student wanting to understand the key marketing principles. Very easy to read, and engaging with several activities that would help students not only to understand the theoretical principles but also to learn how apply it in practice. well researched, relevant case studies, and appropriate activities make this textbook a very good choice for marketing students.