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Organizational Communication
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Organizational Communication
A Critical Introduction

Second Edition


December 2018 | 488 pages | SAGE Publications, Inc

While traditional in its coverage of the major research traditions that have developed over the past 100 years, Organizational Communication is the first textbook in the field that is written from a critical perspective while providing a comprehensive survey of theory and research in organizational communication.

Extensively updated and incorporating relevant current events, the Second Edition familiarizes students with the field of organizational communication—historically, conceptually, and practically—and challenges them to critically reflect on their common sense understandings of work and organizations, preparing them for participation in 21st-century organizational settings. Linking theory with practice, Dennis K. Mumby and new co-author Timothy R. Kuhn skillfully explore the significant role played by organizations and corporations in constructing our identities.


 
PART I. STUDYING ORGANIZATIONS CAREFULLY
 
1. What Is Organizational Communication?
Time, Space, and the Emergence of the Modern Organization  
Organizations as Communicative Structures of Power  
Defining “Organizational Communication”  
Communication, Organizations, and Work  
Critical Research 1.1: Lucas, “The Working Class Promise”  
Critical Case Study 1.1: A Conduit Model of Education  
Conclusion  
Student Study Site  
Critical Applications  
Key Terms  
Student Study Site  
 
2. Developing a Critical Approach to Organizational Communication
Understanding Theory in the Critical Analysis of Organizational Communication  
Unpacking the Critical Approach  
Critical Research 2.1: Collinson, “Engineering humor”  
Critical Case Study 2.1: Making Sense of Traffic Lights  
Understanding Organizational Communication from a Critical Perspective  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
PART II. EXAMINING ORGANIZATIONAL COMMUNICATION HISTORICALLY
 
3. Fordism and Organizational Communication
The Fordist Organization  
Fordism and Scientific Management  
Fordism and Bureaucracy  
Critical Case Study 3.1: Rationalizing Emotions  
Fordism and the Human Relations School  
Critical Research 3.1: Hassard, “Rethinking the Hawthorne Studies”  
Fordism and Human Resources Management  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
4. Organizations as Communication Systems
Situating the Systems Perspective  
The Principles of the Systems Perspective  
The “New Science” of Systems Theory: Complexity and Chaos  
Critical Research 4.1: Orlikowski, “Improving Organizational Transformation Over Time”  
Karl Weick: Organizing and Communicating  
Critical Case Study 4.1: Airlines and Equivocality  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
5. Communication, Culture, and Organizing
The Emergence of the Cultural Approach  
Two Perspectives on Organizational Culture  
Critical Research 5.1: The Use of “Culture” in an Organizational Merger  
Critical Case Study 5.1: Organizational Culture and Metaphors  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
6. Post-Fordism and Organizational Communication
The Fall of Fordism and the Rise of Post-Fordism  
Neoliberalism as an Economic System  
Neoliberalism as a Hegemonic Discourse  
Critical Research 6.1: Sullivan & Delaney, “A femininity that ‘giveth and taketh away’”  
Case Study 6.1: Is Oprah a Neoliberal?  
The Post-Fordist Workplace: A New Organizational Model  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
PART III. CRITICAL PERSPECTIVES ON ORGANIZATIONAL COMMUNICATION AND THE NEW WORKPLACE
 
7. Power Resistance at Work
The Community Power Debate  
Power, Ideology, and Organizational Communication  
Critical Research 7.1: Michel, “Transcending Socialization”  
Resisting Workplace Control  
Critical Case Study 7.1: Steven Slater, Folk Hero?  
Biopower and Organizational Communication  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
8. Communicating Gender at Work
Feminist Perspectives on Organizational Communication  
Masculinity and Organizational Communication  
Critical Research 8.1: Barber, “The Well-Coiffed Man”  
Critical Case Study 8.1: Performing Working Class Masculinity  
Sexual Harassment in the Workplace  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
9. Communicating Difference at Work
Defining Difference at Work  
Race and Organizational Communication  
Critical Research 9.1: Trethewey, “Reproducing and Resisting the Master Narrative of Decline”  
Sexuality and Organizational Communication  
Critical Case Study 9.1: Sexualizing and Racializing the Retail Experience  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
10. Branding, Work, and Consumption
Branding and Capitalism in the 20th-Century  
Critical Case Study 10.1: Diamonds Are Forever?  
The Evolution of Branding: 3 Models  
Critical Case Study 10.2: Alex from Target  
Work, Branding, and the Entrepreneurial Self  
Critical Research 10.1: Cova, Pace & Skalen, “Marketing with working consumers”  
The Ethics of Branding  
Conclusion  
Critical Applications  
Key Terms  
 
11. Leadership Communication in the New Workplace
Traditional Perspectives on Leadership  
New Approaches to Leadership  
Critical Case Study 11.1: Leadership Lessons from “Dancing Guy”  
A Critical Communication Perspective on Leadership  
Critical Research: Holm & Fairhurst, “Configuring shared and hierarchical leadership through authoring”  
Critical Case Study 11.2: Re-imagining Leadership: Diversity Training at Starbucks  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
12. Information and Communication Technologies in/at Work
Understanding Technology  
New Technologies, New Challenges  
Critical Research 12.1: Barbour, Treem & Kolar, Analytics and expert collaboration”  
Critical Case Study 12.1: Working at Amazon  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
13. Organizational Communication, Globalization, and Corporate Social Responsibility
Defining Globalization  
Spheres of Globalization  
Critical Case Study 13.1: Work, Technology, and Globalization in the Call Center  
Organizing Against Globalization  
Globalization and Corporate Social Responsibility  
Critical Research: Haack, Schoeneborn & Wickert, “Talking the Talk”  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  
 
14. Communication, Meaningful Work, and Personal Identity
Meaningful Work  
Critical Research 14.1: Dempsey & Sanders, “Meaningful work?”  
Managing Work Identity: Some Historical Context  
Creating and Managing Work Identities  
No Collar, No Life  
Critical Case Study 14.1: The Politics of Personal Branding  
Conclusion  
Critical Applications  
Key Terms  
Student Study Site  

Supplements

Instructor Resource Site

Password-protected Instructor Resources include the following:

    • A Microsoft® Word® test bank is available containing multiple choice, true/false, short answer, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
    • Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course.
    • Lecture notes summarize key concepts on a chapter-by-chapter basis to help with preparation for lectures and class discussions.
    • Sample course syllabi for semester and quarter courses provide suggested models for use when creating the syllabi for your courses.
Key features
NEW TO THIS EDITION:
  • A new chapter on “Information and Communication Technologies in/at Work” (Chapter 12) introduces new developments such as platform capitalism and algorithmic management, explores mobile communication and the extension of the workplace, includes extensive discussion of issues related to knowledge management, and provides students with the opportunity to engage in a critical assessment of how communication technologies will impact their work lives.
  • The historical portion of the text has been restructured into a single new chapter titled “Fordism and Organizational Communication” (Chapter 3) and, while applying a critical communication stance, offers a comprehensive critical review of early theories of management, including scientific management, bureaucracy, human relations theory, and human resource management.
  • A new chapter on “Post-Fordism and Organizational Communication” (Chapter 6) provides students with an overview of issues associated with the new workplace, including discussions of the rise of the “gig” economy, neoliberal capitalism, the enterprise self, and immaterial labor.
  • “Branding, Work, and Consumption” (Chapter 10) has been significantly revised to reflect new developments in organizational communication, encouraging students to both critically engage with branding and be able to critically reflect on what it means to “brand” oneself.?
  • Each chapter has been updated to reflect new research developments, providing students with the most up-to-date developments in the field.
  • Current events have been strategically placed throughout the book to allow for timely consideration and discussions and include workplace sexual harassment, the #MeToo movement, race and organizations, and the rise of personal branding.
  • Each chapter includes a “Critical Research” box which highlights a snippet of cutting-edge research discussed in the chapter, allowing students the opportunity to closely engage with original research and making scholarly research accessible.

 

KEY FEATURES:

  • A thematic critical perspective on organizational communication provides a fresh lens to examine traditional theory and research focusing on connections among communication, power, and control.
  • Critical Case Studies in each chapter provide practical applications of theoretical perspectives, demonstrating how theories can be critically applied to everyday organizational life.
  • "Critical Technologies" boxes in each chapter offer students a critical lens for exploring how communication technologies impact organizational life.


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