Popular Culture
A Reader

Edited by:

Raiford Guins - Indiana University, USA, Stony Brook University, USA
Omayra Zaragoza Cruz - Freelance writer, Los Angeles, California

Courses:
Popular Culture

May 2005 | 560 pages | SAGE Publications Ltd

A comprehensive collection of classic and contemporary writings on popular culture to explain and inspire!

Popular Culture: A Reader helps students understand the pervasive role of popular culture and the processes that constitute it as a product of industry, an intellectual object of inquiry, and an integral component of all our lives.

The volume is divided into 7 thematic sections, and each section is preceded by an introduction which engages with, and critiques, the chapters that follow. The book contains classic writings from all the 'big names;' plenty of contemporary cultural references that will appeal to students, including skateboarding, hip hop, fashion (Tommy Hilfiger, vintage) websites, Star Trek, Disney, etc; material organized in a skills-focused and learning-focused way; strong pedagogic features throughout, making this an excellent classroom text; pieces drawing on diverse national, disciplinary and subdisciplinary contexts; and sensitivity to issues of gender, race and sexuality.

Available Formats

ISBN: 9780761974710	Hardcover	Suggested Retail Price: $238.00	Bookstore Price: $190.40
ISBN: 9780761974727	Paperback	Suggested Retail Price: $108.00	Bookstore Price: $86.40

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Omayra Cruz & Raiford Guins

Entangling the Popular: An Introduction to Popular Culture

Part I: Delineating: Culture-Mass-Popular

Raymond Williams

'Culture' and 'Masses'

F R Leavis

Mass Civilization and Minority Culture

Dwight Macdonald

A Theory of Mass Culture

Tania Modleski

Femininity as Mas[s]querade: A Feminist Approach to Mass Culture

Morag Shiach

The Popular

Stuart Hall

Notes on Deconstructing 'The Popular'

Juan Flores

'Pueblo Pueblo': Popular Culture in Time

Part II: Commodifying: The Commodity, Culture and Social Life

Karl Marx

The Fetishism of Commodities and the Secret Thereof

Walter Benjamin

The Work of Art in the Age of Mechanical Reproduction

Theodor W Adorno

Culture Industry Reconsidered

Guy Debord

The Commodity as Spectacle

Fredric Jameson

Reification And Utopia in Mass Culture

Lisa Lowe & David Lloyd

Introduction to The Politics of Culture in the Shadow of Late Capital

Part III: Marketing: Socio-Economic Considerations of Popular Culture

Paul Smith

Tommy Hilfiger in the Age of Mass Customization

Ellis Cashmore

America's Paradox

Inderpal Grewal

Traveling Barbie: Indian Transnationality and New Consumer Culture

Janet Wasko

Corporate Disney in Action

Henry Yu

How Tiger Lost His Stripes: Post-Nationalist American Studies as a History of Race, Migration, and the Commodification of Culture

Part IV: Practicing: Popular Tastes & Ways of Consuming

John Fiske

Popular Discrimination

Laura Kipnis

(Male) Desire and (Female) Disgust: Reading Hustler

Paul Willis

Symbolic Creativity

Henry Jenkins

Star Trek: Rerun, Reread, Rewritten - Fan Writing as Textual Poaching

Joan Hawkins

Sleaze Mania, Euro-Trash, and High Art: The Place of European Art Films in American Low Culture

Part V: Voicing: Identities and Articulation

Stuart Hall

What is this 'Black' in Black Popular Culture?

Gayatri Gopinath

Bombay, U.K., Yuba City: Bhangra Music and the Engendering of Diaspora

Lauren Berlant

The Face of America and the State of Emergency

Jose Esteban Munoz

Pedro Zamora's Real World of Counterpublicity: Performing an Ethics of the Self

Richard Fung

Looking for My Penis: The Eroticized Asian in Gay Video Porn

Part VI: Styling: Subculture and Popular Performance

Dick Hebdige

Subculture

Angela McRobbie

Second-Hand Dresses and the Role of the Ragmarket

Sarah Thornton

The Media Development of 'Subcultures' (Or the Sensational Story of Acid House)

Tricia Rose

A Style Nobody Can Deal With: Politics, style and the Postindustrial City in Hip Hop

Cynthia Fuchs

If I Had a Dick: Queers, Punks, and Alternative Acts

Judith Halberstam

Drag Kings: Masculinity and Performance

Part VII: Locating: Space, Place, and Power

Michel de Certeau

Walking in the City

Michael Nevin Willard

Seance, Tricknowlogy, Skateboarding, and the Space of Youth

Victor Hugo Viesca

Straight Out the Barrio: Ozomatli and the Importance of Place in the Formation of Chicano/a Popular Culture in Los Angeles

Paul Gilroy

Wearing Your Art on Your Sleeve: Notes Towards a Diaspora History of Black Ephemera

George Lipsitz

Diasporic Noise: History, Hip Hop, and the Post-Clonial Politics of Sound

Lisa Nakamura

Head-Hunting on the Internet: Identity Tourism, Avatars, and Racial Passing in Textual and Graphic Chat Spaces

The selection of essays here is outstanding. The Reader is particularly strong in bridging between founding figures and cutting edge work by newer writers.

Henry Jenkins

MIT

This is an especially comprehensive collection. It includes a wide range of essential readings and organizes them in a skill-focused and learning-focused way. The result is a lively, original and useful Reader.

George Lipsitz

University of California, Santa Cruz

An extraordinarily well considered selection of articles and essays, arranged with skill and style.

Charlie Blake

University College Northampton

This is an excellent and comprehensive text dealing with major issues and trends pertaining to Pop Culture. I recommend this text for a course dealing with a comprehensive analysis or survey of PC. I would also recommend the text for graduate courses in the same vein.

Dwight Radcliff

Anthropology & Sociology, Vanguard Univ Of S California

March 7, 2019

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Excellent for any student or module focusing on pop culture. Good detail and interesting content.

Mr Lewis Simpson

Department of Health & Social Studies, Grimsby Institute of HE & FE

June 16, 2015

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I used a different book for this class: American Popular Music by Starr & Waterman. The reader is very good though.

Professor Robert Drew

Communication Theatre Dept, Saginaw Valley State University