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Portfolio Building Activities in Social Media
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Portfolio Building Activities in Social Media
Exercises in Strategic Communication



August 2018 | 96 pages | SAGE Publications, Inc

Featuring 50 real-world activities across various social media platforms!

Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.

Bundle and save!

Students only pay $5 for this workbook when bundled with the print version of Social Media for Strategic Communication. Use Bundle ISBN: 978-1-5443-5475-0

Visit the author’s blog at http://karenfreberg.com/blog/to get tips for teaching the course, industry related news, & more!



 
Chapter 1. Introduction to Social Media: An Art and Science
Creative Exercise Assignments

 
Self-Awareness Exercise

 
 
Chapter 2. Ethical and Legal Fundamentals of Social Media
Social Media Code of Ethics Assignment

 
Social Media Policy Assignment

 
 
Chapter 3. Personal and Professional Branding
Managing Online Reputation Assignment

 
Personal Branding and Networking Framework

 
Social Media Coaching and Thought Leadership Report

 
Social Media Certifications Audit Report

 
Key Areas of Social Media Tree

 
 
Chapter 4. Industry Qualifications and Roles
Industry Position Analysis

 
Networking and Outreach Assignment

 
 
Chapter 5. Research in Social Media: Monitoring, Listening, and Analysis
Social Media Internal and External Audit Assignment

 
Brand Social Media Template Analysis Assignment

 
Social Media Platform Assessment Assignment

 
Social Media Listening Assignment

 
Social Media “Riff-Off” Competition

 
 
Chapter 6. Strategic Planning for Social Media
Crisis Communication Plan Assignment

 
SWOT Analysis Assignment

 
Strategic Brief

 
Social Media Event Planning Content Game Plan Assignment

 
 
Chapter 7. Strategic Writing for Social Media
Creating a Style and Writing Guide Assignment

 
Blogging Assignment

 
Community Copywriting Assignment

 
Infographics Assignment

 
E-Book Assignment

 
Organic Versus Third-Party Tool Exercise

 
 
Chapter 8. Audience Segmentation and Analysis
Identifying Audience Segmentation Assignment

 
Audience Analysis Worksheet Assignment

 
Audience Segmentation Audit Assignment

 
Influencer Assignment

 
 
Chapter 9. Creating, Managing, and Curating Content
Content Idea Proposal Assignment

 
Content Creation Assignment: Images

 
Social Media Content Marketing and Analytics Certification Report

 
Visual Storyboard Assignment

 
Social Media Workshop Assignment

 
Content Creation and Curation Audit Exercise

 
 
Chapter 10. Measurement, Evaluation, Budget, and Calendar
Paid Media Assignment: Facebook and Instagram

 
Social Media Budget Assignment

 
Content Creation Assignment: Evaluation

 
 
Chapter 11. How Social Media Is Applied: Exploring Different Specializations, Part I
Social Media and Sports Assignment

 
Social Media and Crisis Communication Message Mapping Assignment

 
Social Media and Journalism Assignments and Exercises

 
 
Chapter 12. How Social Media Is Applied: Exploring Different Specializations, Part II
Social Media and Nonprofit Assignments And Exercises

 
Social Care Assignment

 
Social Media Around the World Assignment

 
 
Chapter 13. What Does the Social Media World Have That Is New?
Future Trends Pitch Assignment

 
Social Media Checklist for Continued Education

 
Creative Innovation of Social Media Education: How to Continue Being a Lifelong Learner

 
Self-Reflection and Actualization Exercise

 

The supplemental materials for the instructor are plentiful and very helpful for satisfying the Quality Matters rubric.

Dr Chase M. L. Smith
Management, University Of Southern Indiana
September 17, 2019
Key features
KEY FEATURES:
  • 50 real-world activities across various social media platforms offer students multiple opportunities to practice and build their communication skills

 


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