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Principles of Management

Principles of Management
Practicing Ethics, Responsibility, Sustainability

Second Edition
Additional resources:

May 2021 | 1 024 pages | SAGE Publications Ltd
There is now widespread understanding that business and management must evolve and act responsibly in the world giving full consideration to people and planet, not just profit.

Principles of Management: Practicing Ethics, Sustainability, Responsibility was the first official textbook of the United Nations global initiative network, Principles for Responsible Management Education (PRME). Now fully revised and updated with three brand new chapters on communicating, innovating and leading, this accessible and engaging textbook provides an introduction to management while empowering students to think ethically and sustainably in order to become responsible managers. It also includes essential workplace skills for the 21st century and coverage of the various management occupations that students will go on to fill after their studies. Exclusive interviews with management pioneers and professionals help bring theories and concepts to life throughout the text as do the all new case studies which include Lego, Patagonia and Greta Thunberg. Worksheets and exercises make for an active learning experience alongside the supporting online resources provided to lecturers for dissemination.

The textbook includes coverage of the UN’s Sustainable Development Goals (SDGs) which are central to business education and practice today. It can be used for introductory management courses as well as courses that cover business ethics, business and society, corporate social responsibility (CSR), sustainability and responsible management.

Part A: Basics
Chapter 1: Management in context
Chapter 2: Management in practice
Part B: Dimensions
Chapter 3: Ethical management
Chapter 4: Responsible management
Chapter 5: Sustainable management
Part C: Modes of Management
Chapter 6: Organizing
Chapter 7: Folleading
Chapter 8: Deciding
Chapter 9: Communicating
Chapter 10: Glocalizing
Chapter 11: Strategizing
Chapter 12: Innovating
Chapter 13: Entrepreneuring
Part D: Management Occupations
Chapter 14: Supply chain management
Chapter 15: Operations management
Chapter 16: Marketing management
Chapter 17: People management
Chapter 18: Management accounting and controlling
Chapter 19: Financial management
Case Study Zone


Click for Online Resources

Lecturer resources:

  • PowerPoint Slides
  • Instructor's Manual
  • Testbank of Multiple Choice Questions
  • Resource Pack


The practice of management needs to move with the times, and today’s business environment requires managers to take a much broader view of their responsibilities than was necessary in the past. This book provides the first comprehensive guide to this new management agenda – how those in management and leadership positions can contribute to sustainable development and social responsibility.

Julian Birkinshaw FBA
Professor of Strategy & Entrepreneurship, London Business School, UK

This book is an important and very timely contribution to the broader field of management. It convincingly shows that we have to rethink the very core of management, if we want to ensure its relevance in a society where sustainable business becomes the new normal. Principles of Management will therefore be an indispensable reference work for anyone interested in the future of management education.

Andreas Rasche
Professor of Business in Society, Copenhagen Business School, Denmark

Another significant piece of work by Oliver Laasch, a warrior for responsible management in practice and education. The book, focusing on all moral and practical aspects of business leadership and management, has nothing less than the potential to create business as a force for good. Rich, engaging and colourful, with numerous examples, interviews, facts and stories, it is a joy to read. This should be on the bookshelf of existing and future business leaders and business management educators.

Debbie Haski-Leventhal
Professor of Management, Macquarie Business School, Macquarie University, Australia

I am happy to see this management book make a strong case for ethics and social responsibility. Companies are deeply affected by social problems that endanger livelihoods, social cohesion, and human values. Companies need to show that their company cares deeply about people and the planet.

Philip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus), Kellogg School of Management, Northwestern University, USA

Sustainable management strategies are central to the success of our planet, our civilization, and the organizations that will thrive in the 21st century. Oliver Laasch guides the reader, managers and students alike, through the challenges, ethical dilemmas, and strategies that will lead to profound levels of success. We all have much to learn from Oliver Laasch and his perspective.

Nancy J. Adler
S. Bronfman Professor Emerita in Management, McGill University, Montreal, Canada

An excellent book that adeptly prepares students to become leaders in a new era of business that is shaped by societal grand challenges such as climate change, inequalities and resource scarcity. It enables students to understand the role and responsibilities of managers, and critically informs them how they can manage organizations to make a positive impact in the world. The book offers the latest in scholarly thinking and management approaches that come alive to students through vivid examples, cases and insightful interviews with top scholars and practitioners.

Steve Kennedy
Associate Professor of Business Sustainability, Rotterdam School of Management, Erasmus University, Netherlands

The second edition of Principles of Management: Practicing Ethics, Responsibility, Sustainability is a refreshing and welcome text in the field. By positioning Responsible Management as 'business as usual' it centres the profession of management in service of society and the planet. Thus the required knowledge, skills and competences to manage ethically, responsibly and sustainable are fully integrated with those associated with managing people and resources in an organisation.

Carole Parkes
Professor of Responsible Management & Leadership, University of Winchester, UK

A comprehensive text that includes elements such as sustianable people practices, often not found in other texts on the topics. Also includes a wide range of broader activities and thinking prompts.

Mrs Nicky Adams
Business School, Wolverhampton University
August 15, 2022

Addition of the topic on Sustainability

Allwiya Allui
Management, Prince Sultan University
May 14, 2022

Great textbook to introduce ethical, responsible and sustainable concepts in business to students starting their journey in management.

Professor Ian Roberts
Department of Business, John Cabot University
June 2, 2021

Sample Materials & Chapters

Chapter 5: Sustainable Management

For instructors

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