Every year another 2 million scholarly articles are published. The sheer volume, and constraints on time to keep up with the literature, mean that inevitably not all of them will be widely read.
Between us, we can improve the chances of your article being found, read, downloaded and cited – of your article and you making an impact.
As your publisher, we will make sure that your article is easy to find by indexing it in all the right places, and by marketing the journal worldwide. As the author and an academic, you already have networks and activities that will be perfect vehicles for simple and effective promotion. You have authority in your field already, so your peers will be receptive to what you have to say.
If you believe your article is newsworthy, consider writing a press release highlighting why. Focus on new or surprising facts, examples and stories that will attract interest beyond your immediate area of specialty. Drafting this before you promote your article will help you to identify compelling angles, which can then inform everything that you do. A press release is very effective at attracting the attention of bloggers and social media influencers working in your field, as well as the more traditional media.
Some articles make an important contribution to the field but will not attract attention beyond it. Recognizing the nature and potential of your own article will help you invest effort where it’s most likely to be rewarded.
Short, easy to read/watch distillations of your work are a very effective way of attracting the attention of new readers and funders. Your institution may be able to help you produce these, but if not, our Author Services team will be glad to help. Read more about services and prices.
Plain language summaries
Simplify complex information so it’s easy for readers searching for relevant content to quickly appreciate the contribution of your work. A synopsis in plain language is great for attracting attention and is more likely to be shared than the full article.
Good infographics are highly effective at communicating your work succinctly, but the visual appeal also makes them very shareable, especially on social media.
Can your research be succinctly summed up in 2 minutes? Video is now the most popular content format, increasing engagement on social media, on websites, on blogs and marketing emails.
If you are active on social media platforms, telling your followers about your article is one of the simplest and most effective things you can do. Social media is relied upon for current awareness, by all academics worldwide.
Tips for promoting on social media
Criteria for posts vary across the different platforms, but what they all share is the need to be relevant, concise and authentic. Your followers are interested in what you have to say as an author posting on a specialist topic. Focus on interesting or unusual statistics or examples and be informal. Making your passion for your subject clear is a great way to persuade others!
We’ve joined forces with social media expert Mark Carrigan to provide this free social media toolkit with advice, tips and discussion on how to use social media for academic purposes.
Want more guidance and practical tips?
Watch our 2 minute video
Are you delivering lectures or seminars? Recording videos, webinars or podcasts for your students? Speaking at conferences? If you answered yes to any of these, great opportunities to promote are just waiting to be acted on. And don’t forget the precursor of social media – listservs are still going strong in many disciplines.
Quick and easy promotion using regular activities
Blog posts are powerful when they succinctly summarize a topic, providing an excellent introduction for potential new readers to your work. You may already write a blog or contribute posts to one in your field. Sage has several blogs too, and welcomes guest posts from authors.
Like video and audio, a good blog article works well on social media at encouraging followers to explore your work. Blogs need a different writing style from academic papers but they can still deliver hard-hitting facts.
Tips for writing blog posts
Ready to write a blog for us? We have three separate blogs designed to help authors share posts, interviews, features and videos:
Sage Perspectives – drawn from topical research across a wide variety of disciplines. If you'd like to promote your article or book on the Sage Perspectives blog, please submit a pitch using this form.
Social Science Space – focuses on big issues in social science, from funding to impact.
MethodSpace – specific to research methods, including methodology issues and problems.
Most universities have press offices and a remit to spread good news about the achievements of staff and students. You probably have a university profile page. Many institutions have video and audio recording technology. Could you draw on these resources easily and to good effect?
Opportunities around your institution
You may take your network of international contacts for granted, but the people who know you and your work are guaranteed to be interested in your article. Here is a selection of ideas for harnessing that list appropriately.
Reaching more people starts with your contacts
These websites all exist to raise the profile of academics and their published work. All give excellent guidance on how you can promote your work, and all of them are free.
If you have questions or want further information on any of the above, please contact your editor.