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Qualitative Data Analysis with NVivo

Qualitative Data Analysis with NVivo

Third Edition
Additional resources:

May 2019 | 376 pages | SAGE Publications Ltd

Engaging and accessible, this book offers students a complete guide to using NVivo for qualitative data analysis. Drawing on their wealth of expertise, the authors offer detailed, practical advice that relates to students’ own experience and research projects.

Packed with real-world examples and case studies, the book supports students through every stage of qualitative data analysis.

The Third Edition:

  • Contains fully integrated instructions for using NVivo on both Mac and PC, with screenshots and click-by-click guidance.
  • Seamlessly interweaves theory and practice in easy-to-follow steps.
  • Empowers students to develop their critical thinking.

Accompanied by video tutorials for both Mac and PC, web links and a host of other helpful online resources, this step-by-step book removes students' anxiety about tackling data analysis. Whether for advanced researchers or those approaching the task for the first time, this clear, yet comprehensive guide is the perfect companion for anyone doing qualitative data analysis with NVivo.

Chapter 1: Where to begin?
Chapter 2: Designing an NVivo project
Chapter 3: Coding foundations
Chapter 4: Advanced coding
Chapter 5: Cases, classifications and comparisons
Chapter 6: Surveys and mixed methods
Chapter 7: Querying data
Chapter 8: Literature reviews and PDF files
Chapter 9: Working with multimedia files
Chapter 10: Twitter, Facebook, YouTube and web pages
Chapter 11: Teamwork
Chapter 12: Moving on - further resources

Jackson and Bazeley showcase their state-of-the-art expertise in NVivo through this well organized, meticulously cross-referenced text. It is a reader-friendly introduction to the functions and features of the software and provides insightful, detailed guidance for researchers integrating data collection and analysis with digital technology.

Johnny Saldaña
Arizona State University

An excellent resource for both undergraduate and postgraduate qualitative researchers.

Donna Peacock
University of Sunderland

This text encourages critical thinking as well as providing detailed practical support – an essential resource.

Ayesha Owusu-Barnaby
London South Bank University

A clearly structured reference guide. With each chapter, Jackson and Bazeley provide conceptual grounding that frames the step-by-step instructions and handy takeaway ideas. The colour coding of platform-specific instructions for both Windows and Mac users and the authors' commitment to providing an up to date, step by step online guide to the software mean this book is a rich resource for readers.

Sarah L. Bulloch
University of Surrey

Qualitative Data Analysis with NVivo is a valuable reference for anyone undertaking computer-assisted qualitative data analysis. Whether a novice or experienced researcher, the book walks you through step-by-step how to apply the tools of NVivo to a vast array of qualitative methods. Its strength lies in the detailed methodological explanations and examples – not just technical how to. This enables researchers to learn how to apply the NVivo tools to their research and not let the software drive the research. It is easy to read and follow, clearly structured and well referenced. I will be encouraging its use for all my students.

Linda Sweet
Flinders University

Grounded in theory and with a clear structure, this book is ideal for students and researchers wanting to use NVivo in their projects. The many functions of NVivo are clearly explained with interesting, practical examples – the perfect project companion.

Patty Doran
Cathie Marsh Institute for Social Research, University of Manchester

This is a specialised title. It does not offer basic guidance however it is useful for students who are keen to delve deeper into the use of Nvivo

Mr Tristan Middleton
Department of Education, Gloucestershire University
April 10, 2024

It was useful for me as a PhD student, but I felt it was too complex for undergraduates. We have also decided not to use NVIVO in the module now.

Mrs Louise Connolly
School of Teacher Development, Bishop Grosseteste University
October 1, 2023

A well written book and an excellent resource

Dr Michaela Davis
School of Medicine & Medical Science, University College Dublin
July 9, 2021

This is a very good resource for students and teaching

Mrs Josephine D Morris
Interdiscipline, Winchester University
December 9, 2020
Key features


  • Contains fully integrated instructions for using NVivo on both Mac and PC, with screenshots and click-by-click guidance.
  • Seamlessly interweaves theory and practice in easy-to-follow steps.
  • Empowers students to develop their critical thinking.

Sample Materials & Chapters

Chapter 1 - Where to begin?