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Qualitative Research in Business and Management
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Qualitative Research in Business and Management

Third Edition
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November 2019 | 364 pages | SAGE Publications Ltd

This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published.

Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.


 
PART ONE: INTRODUCTION
 
How to Use This Book
 
Overview of Qualitative Research
 
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
 
Chapter 1: Research Design
 
Chapter 2: Philosophical Perspectives
 
Chapter 3: Ethics
 
PART THREE: QUALITATIVE RESEARCH METHODS
 
Chapter 4: Action Research
 
Chapter 5: Case Study Research
 
Chapter 6: Ethnographic Research
 
Chapter 7: Grounded Theory
 
PART FOUR: DATA COLLECTION TECHNIQUES
 
Chapter 8: Interviews
 
Chapter 9: Participant Observation and Fieldwork
 
Chapter 10: Using Documents
 
PART FIVE: ANALYSING QUALITATIVE DATA
 
Chapter 11: Analysing Qualitative Data: An Overviewing
 
Chapter 12: Hermeneutics
 
Chapter 13: Semiotics
 
Chapter 14: Narrative Analysis
 
PART SIX: WRITING UP AND PUBLISHING
 
Chapter 15: Writing up
 
Chapter 16: Getting Published
 
PART SEVEN: CONCLUSION
 
Chapter 17: Qualitative Research in Perspective

Supplements

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The online resources featured are further reading, weblinks and powerpoint slides.

Qualitative Research in Business and Management is an accessible and well-structured introduction in qualitative research. Myers clearly explains the main concepts and principles of qualitative research, illustrating them with recent examples from top journals. Being concise and comprehensive, I consider this the best textbook in the field.

Inge Bleijenbergh
Radboud University, the Netherlands

Great book, well written

Ms Valerie McTaggart
Business & Social Sciences, Sligo Institute of Technology
February 13, 2020

This is one of few books on qualitative research method in business. The coverage is extensive. It includes both the design and data analysis of qualitative research. Although the author is a scholar in information systems, he managed to include all the business and management sub-areas in the book. The explanation is also very easy to follow.

Dr Shamshul Bahri
Faculty of Business and Acountancy, University of Malaya
December 17, 2019

A good book to invite students to prepare for theses using qualitative methods. The book covers the essential in an abordable way.

Professor Pierre Rafih
Business Psychology, Hochschule für Angewandtes Management
December 13, 2019

a useful text aimed at Business and management students which will provide a useful source of advice and guidance as well as introducing the basics.

Mr Ian Andrew
Business School, Oxford Brookes University
December 10, 2019

Well explained qualitative research concepts and the exercise sections are useful.

Mr Enis Elezi
Business School, Teesside University
December 3, 2019

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