You are here

Questionnaires
Share

Questionnaires

Four Volume Set
Edited by:


January 2004 | 1 532 pages | SAGE Publications Ltd
Questionnaires are one of the principal research tools for discovering people's thoughts, experience, attitudes and orientations to future action. Social scientists and researchers have been using questionnaires systematically for about three quarters of a century, since market research, opinion polling and survey research became a feature in both US and UK society in the 1920s and 30s.

This unrivalled collection provides the most complete resource of material about questionnaires.

The first volume provides an introduction to the use of questionnaires. It examines the principles of question construction, considers different types of questionnaire, principles of social measurement and the relationship between expressed attitudes, and actual social behaviour.

The second volume covers the main types of questionnaire and question construction. Included here is material on question order, question wording and response alternatives. The measurement of attitudes is examined.

The third volume focuses on how to handle sensitive questons, problems of validity, the extent to which researchers succeed in measuring what they want to measure, and the relationship between the tools which they use and the underlying theoretical constructs.

The fourth volume, on Surveys in the World, brings together the best material on memory and recall, truth-telling issues and how respondents comprehend basic questions. The advent of the computer programmed questionnaire is examined.

The collection represents a distillation of the world's best material on questions and questionnaires in social surveys.

Martin Bulmer is Professor of Sociology at the University of Surrey and co-director of its Institute of Social Research.


 
VOLUME ONE
 
Editor's Introduction
Questionnaires - An Overview

 
 
PART ONE: ORIENTATION
 
PART ONE: GENERAL
David Reisman and Mark Benney
Asking and Answering
Jerry R Hobbs and Jane J Robinson
Why Ask?
Jacob Shamir, Neta Ziskind and Shoshana Blum-Kulka
What's in a Question?
 
A Content Analysis of Survey Questions
Robert L Kahn and Charles F Cannell
The Formulation of Questions
Frank K Gibson and Brett W Hawkings
Interviews versus Questionnaires
Robert R Sears
Comparisons of Interviews with Questionnaires for Measuring Mothers' Attitudes toward Sex and Aggression
Maria Elena Sanchez
Effects of Questionnaire Design on the Quality of Survey Data
Robert A Peterson
Asking the Age Question
A Research Note

 
William Foddy
Checks to Ensure that Questions Work as Intended
 
SECTION TWO: OPEN AND CLOSED
Stanley L Payne
Who Left It Open?
A Description of the Free-Answer Question and its Demerits

 
Paul F Lazarsfeld
The Controversy Over Detailed Interviews
An Offer for Negotiation

 
Jean M Converse
Strong Arguments and Weak Evidence
The Open/Closed Questioning Controversy of the 1940s

 
Howard Schuman and Stanley Presser
The Open and Closed Question
Albert A Campbell
Two Problems in the Use of the Open Question
Angus Campbell
Polling, Open Interviewing and the Problem of Interpretation
 
SECTION THREE: OPINIONS AND ATTITUDES
Richard T LaPiere
Attitudes versus Actions
Howard Schuman and Jacqueline Scott
Problems in the Use of the Survey Questions to Measure Public Opinion
David Riesman and Nathan Glazer
The Meaning of Opinion
Leo Bogart
No Opinion, Don't Know and Maybe No Answer
 
SECTION FOUR: MEASUREMENT
L L Thurstone
The Measurement of Social Attitudes
Norman M Bradburn and Carrie Miles
Vague Quantifiers
George W Brown
Teaching Data Collection in Social Survey Research
Roger Jowell
How Comparative Is Comparative Research?
William Foddy
The In-Depth Testing of Survey Questions
A Critical Appraisal of Methods

 
G[UM]un R Semin and Christianne J De Poot
Bringing Partiality to Light
Question Wording and Choice as Indicators Of Bias

 
 
VOLUME TWO
 
PART TWO: QUESTION CONSTRUCTION
Jean M Converse and Stanley Presser
Experimental Evidence on Question Design
George Gallup
The Quintamensional Plan of Question Design
Hadley Cantril and S S Wilks
Experiments in the Wording of Questions
Albert B Blankenship
Does the Question Form Influence Public Opinion Poll Results?
Sydney Roslow, Wallace H Wulfech and Philip G Corby
Consumer and Opinion Research
Experimental Studies on the Form of the Question

 
Herbert Stember and Herbert Hyman
How Interviewer Effects Operate Through Question Form
Norman M Bradburn and William M Mason
The Effect of Question Order on Responses
Sam G Mcfarland
Effects of Question Order on Survey Responses
Frederick O Lorenz, John Saltiel and Danny R Hoyt
Question Order and Fair Play
Evidence of Even-Handedness in Rural Surveys

 
Anthony Heath and Roy Pierce
It Was Party Identification All Along
Question Order Effects on Reports of Party Identification in Britain

 
Lee Sigelman
Question-Order Effects on Presidential Popularity
Ian McAllister and Martin P Wattenburg
Measuring Levels of Party Identification
Does Question Order Matter?

 
Vincent Price and David Tewksbury
Measuring the Third-Person Effect of News
The Impact of Question Order, Contrast and Knowledge

 
Michel Dupagne, Michael B Salwen and Bryant Paul
Impact of Question Order on Third-Person Effect
Fern K Willits and John Saltiel
Question Order Effects on Subjective Measures of Quality of Life
Fern K Willits and Bin Ke
Part-Whole Question Order Effects
Views of Rurality

 
Jon A Krosnick
Question Wording and Reports of Survey Results
The Case of Louis Harris and Associates and Aetna Life and Casualty

 
Brad Lockerbie and Stephen A Borrelli
Question Wording and Public Support for Contra Aid, 1983-1986
Elisabeth Noelle-Neumann
Wanted
Rules for Wording Structured Questionnaires

 
Joan Flynn Fee
Symbols in Survey Questions
Solving the Problems of Multiple Word Meanings

 
Stanley Presser and Howard Schuman
The Measurement of a Middle Position in Attitude Surveys
G Kalton, Julie Roberts and D Holt
The Effects of Offering a Middle Response Option with Opinion Questions
George F Bishop
Experiments with the Middle Response Alternative in Survey Questions
Michaela W[um]anke, Norbert Schwarz and Elisabeth Noelle-Neumann
Asking Comparative Questions
The Impact of the Direction of Comparison

 
Howard Schuman and Stanley Presser
The Acquiescence Quagmire
William Foddy
Measuring Attitudes
 
VOLUME THREE
 
PART THREE: METHODOLOGICAL ISSUES
 
SECTION ONE: SENSITIVE QUESTIONS
Allen H Barton
Asking the Embarrassing Question
Stephen A Richardson
The Use of Leading Questions in Non-Schedule Interviews
Barbara Snell Dohrenwend and Stephen A Richardson
A Use for Leading Questions in Research Interviewing
Ed Blair, Seymour Sudman, Norman M Bradburn and Carol Stocking
How to Ask Questions about Drinking and Sex
Response Effects in Measuring Consumer Behavior

 
Hans-J Hippler and Gabriele Hippler
Reducing Refusal Rates in the Case of Threatening Questions
The `Door-in-the-Face' Technique

 
Norman M Bradburn, Seymour Sudman, Ed Blair and Carol Stocking
Question Threat and Response Bias
Eugene Litwak
A Classification of Biased Questions
Raymond M Lee
Asking Sensitive Questions on Surveys
 
SECTION TWO: FICTITIOUS QUESTIONS
Stanley L Payne
May We Presume?
A Lecture on Taking Too Much for Granted

 
George F Bishop, Alfred J Tuchfarber and Robert W Oldendick
Opinions on Fictitious Issues
The Pressure to Answer Survey Questions

 
 
SECTION THREE: VARIOUS DESIGN ISSUES
Howard Schuman, Stanley Presser and Jacob Ludwig
Context Effects on Survey Responses to Questions about Abortion
Todd H Rockwood, Roberta L Sangster and Don A Dillman
The Effect of Response Categories on Questionnaire Answers
Context and Mode Effects

 
George F Bishop, Robert W Oldendick and Alfred J Tuchfaber
Political Information Processing
Question Order and Context Effects

 
David A Frisbie and Dale C Brandenburg
Equivalence of Questionnaire Items with Varying Response Formats
George F Bishop, Robert W Oldendick and Alfred J Tuchfaber
Effects of Filter Questions in Public Opinion Surveys
M Michael Akiyama, William F Brewer and Edward J Shoben
The Yes-No Question Answering System and Statement Verification
George F Bishop, Robert W Oldendick and Alfred J Tuchfaber
Effects of Presenting One Versus Two Sides of an Issue in Survey Questions
Elizabeth A Martin, Pamela C Campanelli and Robert E Fay
An Application of Rasch Analysis to Questionnaire Design
Using Vignettes to Study the Meaning of `Work' in the Current Population Survey

 
Kent H Marquis, Jean Marshall and Stuart Oskamp
Testimony Validity as a Function of Question Form, Atmosphere and Item Difficulty
Philip E Converse
Attitudes and Non-Attitudes
Continuation of a Dialogue

 
 
PART FOUR: VALIDITY
Aaron V Cicourel
Fixed-Choice Questionnaires
Charles L Briggs
Learning How To Ask
Native Metacommunicative Competence and the Incompetence of Fieldworkers

 
Hugh J Parry and Helen M Crossley
Validity of Responses to Survey Questions
John B McConahay, Betty B Hardee and Valerie Batts
Has Racism Declined in America? It Depends on Who Is Asking and What Is Asked
Howard Schuman
The Random Probe
A Technique for Evaluating the Validity of Closed Questions

 
 
VOLUME FOUR
 
PART ONE: SURVEYS IN THE WORLD
Nicholas Bateson
Data Construction
Basic Concepts

 
 
SECTION ONE: MEMORY AND RECALL
Alan Baddeley
The Limitations of Human Memory
Implications for the Design of Retrospective Surveys

 
Peter Meneer
Retrospective Data in Survey Research
Raymond Fink
The Retrospective Question
Elizabeth F Loftus
Leading Questions and the Eye Witness Report
Elizabeth F Loftus and Wesley Marburger
Since the Eruption of Mount St Helens, Has Anyone Beaten You Up? Improving the Accuracy of Retrospective Reports with Landmark Events
William A Wagenaar
My Memory
A Study of Autobiographical Memory Over Six Years

 
 
SECTION TWO: STRIVING TO IMPROVE QUESTIONS AND QUESTIONNAIRES
Jennifer Hess, Eleanor Singer and John Bushery
Predicting Test-Retest Reliability From Behavior Coding
Lawrence F Feick
Latent Class Analysis of Survey Questions That Include Don't Know Responses
Claudia J Martin
Monitoring Maternity Services by Postal Questionnaire
Congruity Between Mothers' Reports and their Obstetric Records

 
Charles Cannell, Floyd J Fowler, Graham Kalton, Lois Oksenberg and Katherine Bischoping
New Quantitative Techniques for Pretesting Survey Questions
Nina Reynolds, Adamantios Diamantopoulos and Bodo Schlegelmilch
Pretesting in Questionnaire Design
A Review of the Literature and Suggestions for Further Research

 
William Foddy
An Empirical Evaluation of In-Depth Probes Used To Pretest Survey Questions
Andrew C Montgomery and Kathleen S Crittenden
Improving Coding Reliability for Open-Ended Questions
 
SECTION THREE: GRAPPLING WITH QUESTION DESIGN IN THE REAL WORLD
Elizabeth Martin and Anne E Polivka
Diagnostics for Redesigning Survey Questionnaires
Measuring Work in the Current Population Survey

 
Crispin Jenkinson, Martin Bardsley and Kate Lawrence
Measurement in Subjective Health Assessment
Themes and Prospects

 
Ziggy MacDonald and Stephen Pudney
Analysing Drug Abuse with British Crime Survey Data
Modelling and Questionnaire Design Issues

 
 
SECTION FOUR: NEW DEVELOPMENTS IN A CHANGING WORLD
Jean Martin and Tony Manners
Computer Assisted Personal Interviewing in Survey Research
Edith de Leeuw and William Nicholls II
Technological Innovations in Data Collection
Acceptance, Data Quality and Costs

 
Mick P Couper, Michael W Traugott and Mark J Lamias
Web Survey Design and Administration
Don A Dillman
Navigating the Rapids of Change
Some Observations on Survey Methodology in the Early Twenty First Century

 

Preview this book

For instructors

To inquire about the availability of this title for review (print and/or digital), please contact your local sales representative or call (800) 818-7243.

Select a Purchasing Option

ISBN: 9780761971481
$1,080.00