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Research Methods for Business and Social Science Students
Second Edition
- John Adams - Head, Department of Economics, British University, Egypt
- Hafiz T. A. Khan - Professor, The Graduate School, University of West London, UK
- Robert Raeside - Edinburgh Napier University, UK, Director, Employment Research Institute, Edinburgh Napier University, UK
March 2014 | 304 pages | SAGE Publications Pvt. Ltd
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method.
The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contribution. It sets out a range of fundamental ideas in research methods, such as deductivism and inductivism, and explains why methodology is not the same as method.
In this second edition every chapter has been re-written to be more readable and also to include more examples. The authors have also added a real student research proposal and a multiple-choice test with answers for the readers to test their own understanding of the ideas in the book. The book has been designed to illustrate research tools in a clear and accessible manner through chapters on such topics as formulating research, research design, data analysis and writing up the research results.
Introduction to Research
Research Methodology
The Research Cycle
Literature Review and Critical Reading
Sampling
Primary Data Collection
Secondary Data Collection
Surveys
Interviews and Focus Groups
Qualitative Data Analysis
Descriptive Quantitative Analysis
Correlation and Regression
Advanced Statistical Analysis
Test of Measurement and Quality
Conducting Your Research
Writing and Presenting the Dissertation
Appendices
Bibliography and Further Reading
A thorough book, covering all relevant topics in research in a structured step by step fashion. Unfortunately, it is a little too complicated for the level of these students.
Valby, Copenhagen Business Academy
March 24, 2014