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SAGE Brief Guide to Marketing Ethics
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SAGE Brief Guide to Marketing Ethics



March 2011 | 232 pages | SAGE Publications, Inc
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

 
Preface
 
Part I: Business Ethics
 
Business Ethics
 
Theories of Ethics
 
Stakeholder Theory
 
Ethical Decision Making
 
Competition
 
Strategy and Ethics
 
Corporate Social Responsibility and Corporate Social Performance
 
Strategic Corporate Social Responsibility
 
Part II: Ethics and the Marketing Mix
 
Ethics of Marketing
 
Consumer Rights
 
Product Liability
 
Ethical Issues in Pricing
 
Price-Fixing
 
Predatory Pricing and Trading
 
Transfer Pricing
 
Part III: Ethics and the Promotional Mix
 
Advertising Ethics
 
Deceptive Advertising
 
Public Relations
 
Public Relations Ethics
 
Reputation Management
 
Part IV: Special Topics in Marketing Ethics
 
Intellectual Property
 
Electronic Commerce
 
Marketing to Children
 
Minorities
 
Cross-Cultural Consumer Marketing
 
Multinational Marketing
 
Green Marketing
 
Greenwashing
 
Cause-Related Marketing
 
Appendix: AMA Code of Ethics

“The proposed text has many different sections that can only enhance classroom discussions…I think the TOC is strong and will make for a thorough text.”

Michael J. Messina
Gannon University

"A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class."

Bruce A. Huhmann
New Mexico State University

brief, readable

Russell Smith
Marketing Dept, Winona State University
December 3, 2014

The course was deferred. The book was good and I may add it as a supplement to a different marketing class. As a brief guide it would be hard to use as a standalone but in combination with a marketing text it would work well.

Professor Jeffrey Bowe
Ralph W Ketner Sch Of Business, Catawba College
September 25, 2014
Key features

Key Features:

  • Each keyword entry is a comprehensive essay on a critical topic such as ethical issues in pricing, green marketing, deceptive advertising, and marketing to children
  • Each entry includes a list of further readings where students can find additional information on topics of most interest to them
  • The AMA Code of Ethics is included in an appendix, providing a vital reference for current and future practitioners

Sample Materials & Chapters

Sample Material


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