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Seven Skills of Media Literacy
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Seven Skills of Media Literacy

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Courses:
Media Literacy

192 pages | SAGE Publications, Inc

In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make substantial improvements on seven major skills required to increase their media literacy. For each of these seven skills, Potter provides easy-to-follow algorithms and heuristics that structure the process of using the skill. Chapters also offer many exercises to help readers practice using these algorithms and heuristics while avoiding traps in thinking. This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages. .

 

 
1. Skills in the Context of Media Literacy
What Is Media Literacy?  
Nature of Skills  
Chapter Review  
 
2. Importance of Skills
The Media Challenge  
Types of Problems  
Development of Skills  
Chapter Review  
 
3. Analyzing
The Analysis Algorithm  
Heuristics  
Avoiding Traps  
Chapter Review  
 
4. Evaluating
The Evlauation Algorithm  
Heuristics  
Avoiding Traps  
Chapter Review  
 
5. Grouping
The Grouping Algorithm  
Heuristics  
Avoiding Traps  
Chapter Review  
 
6. Inducing
The Induction Algorithm  
Heuristics  
Avoiding Traps  
Chapter Review  
 
7. Deducing
The Deduction Algorithm  
Heuristics  
Avoiding Traps  
Chapter Review  
 
8. Synthesizing
Challenges  
The Synthesis Algorithm  
Heuristics  
Avoiding Traps  
Chapter Review  
 
9. Abstracting
The Abstracting Algorithm  
Heuristics  
Avoiding Traps  
Chapter Review  
 
10. Putting It All Together
Introduction  
Pep Talk  

"The term “media literacy” is as difficult to define as the term “critical thinking.” This textbook makes the concept a lot less abstract by viewing media literacy in terms of seven essential skills."

David L. Shabazz
Kentucky State University

"The book provides a thorough exploration into all aspects of media literacy, by an author well-known for his expertise in the subject."

Donna L. Halper
Lesley University

"This is a text that’s great for helping students develop the kind of critical thinking skills we all talk about wanting students to achieve. As a text for analyzing messages...it seems as though it would be an excellent source."

Margaret Haefner
North Park University

"This textbook is an excellent opportunity for students to better understand media literacy and the skills required to critically think about how media influences their lives. Not only does the author discuss these ideas, but he introduces the skills that students can develop to use these skills in the real world."

Nancy Bressler
Wheeling Jesuit University

"I would describe Potter’s book as a tool that would be useful in taking what we often make complex and potentially simplifying the subject matter to make it less intimidating for the learning process."

Richard T. Craig
George Mason University

"A welcome addition to the literature on media literacy as a skills-based orientation that clearly outlines how audiences may recognize, interpret, and judge media influences across various planes of their lives."

Scott A. Mitchell
University of Wisconsin – River Falls

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Paperback
ISBN: 9781544378565
$25.00