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Smartonomics
Simple, Powerful Macroeconomic Tools for Success in an Uncertain World

First Edition
  • Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel
  • D. V. R. Seshadri - Clinical Full Professor of Business, Indian School of Business, Hyderabad

February 2017 | 280 pages | SAGE Publications Pvt. Ltd
In today’s global village, every manager is a global manager. Even if your business is putatively 'local', with no sales abroad, you still probably face competitors in other countries.

Smartonomics provides global managers with a simple, powerful set of macroeconomic tools, which have been rather opaque for non-economists until now. These tools empower managers to think independently, swim against the tide (when necessary) and, at times, enter markets when everyone else is abandoning them. This books gives managers a holistic view of the global marketplace and the systemic risks it conceals. 

Numerous case studies illustrate how smart managers transform risk into opportunity, and action learning exercises help readers test whether they understand the eight tools well enough to employ them to achieve important insights.    

 
Introduction
 
A Country Is a Business
 
Ants and Grasshoppers: Analyzing National Saving
 
‘Flation: It’s Like Cholesterol (Good and Bad)
 
Money: What It Is, What It Does
 
Booms and Busts: What Comes Next?
 
Torrents of Capital
 
The Gap
 
Mining for Opportunities
 
Epilogue
 
Index

Smartonomics prepares a manager who wants to succeed in this globalized world. It is a must-read book.

N R Narayana Murthy,
Founder, Infosys Limited

Economics isn't everyone's cup of tea. But Smartonomics should certainly be. This book is a must read to understand how organizations can navigate their way in the uncertain times that we are all besieged by.

Rajiv Gupta,
VP, Marketing & Strategy, Honda Cars India, Alumnus, Harvard Business School

“Smartonomics prepares a manager who wants to succeed in this globalized world. It is a must-read book.” 

N R Narayana Murthy,
Founder, Infosys Limited

The authors of the book have successfully met their objective of narrating the usefulness of macroeconomic tools for managerial decision making in a simple and powerful manner. The book not only provides enough food for thought for managers for making informative decisions but also comes with a handy reckon for students and professionals with Economics background in an entertaining and informative way. It is a must read for aspiring business management and Macroeconomics students.

 

Abhigyan, July-September 2017

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ISBN: 9789386062369
$14.99

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