You are here

Social Surveys
Share

Social Surveys

Four Volume Set
Edited by:


September 2002 | 1 610 pages | SAGE Publications Ltd

Social Surveys is the methods bible for social scientists using survey methods. It provides an unparalleled guide to the state of knowledge in the field and a key asset in practical survey know-how.

A key method of information gathering in the social sciences, surveys provide a structured or systematic set of data. They explore issues of motivation, belief, social, political and economic practices and habits of life. Survey research seeks to discover what causes some phenomena by looking at variation in variables across cases and identifying characteristics that are systematically linked with it.

In these four volumes, the distinguished author on research methods, David De Vaus has combed through the literature to provide readers with the essential contributions in the field. The collection is divided into 11 sections, making it a comprehensive guide to all social scientists using surveys:

1 Methodological Context of Surveys

This section examines the qualitative-quantitative dichotomy; functionalism; feminism and positivism. The contributors include Alan Bryman on the debate about qualitative and quantitative research; Jennifer Platt on the relation between theory and method in functionalism; Anne Oakley on gender and people's ways of knowing; Christopher Bryant on instrumental positivism in the American Tradition; Marsh on survey epistemology and the adequacy of meaning; Blumer on sociological analysis and the `variable'.

2 Ethical Context

This section is devoted to general ethical principles in survey research; privacy, confidentiality and consent; and disclosure in releasing tables and microdata sets. The contributors include Hartley on sampling and the threat to privacy; the Panel on Confidentiality and Data Access on private lives and public policies; Willenberg and de Waal on statistical disclosure control in practice.

3 Institutional Contexts

This section explores the institutional location of survey research; the development of social survey institutions; research for government and using market research companies for academic research. Among the contributors are Fienberg and Tanur on a historical perspective on the institutional bases for survey research; Bulmer on social science research and policy-making in Britain; Wegner on establishing a dialogue and Payne and Harrop on social research and market research.

4 Research Designs

This section examines the role of design and types of design; cross sectional designs; panel designs; comparative designs and official statistics. Included here are Stouffer on study design; Rose on household panel studies; Presser on social change; Duncan and Kalton on issues of design and analysis of surveys across time; Cantor on substantive implications of longitudinal design features; Mitchell on survey materials collected in the developing countries; the United States General Accounting Office on generating new information; and Bulmer on why sociologists do not make more use of official statistics.

5 Collecting Survey Data

This section provides a critical overview of face-to-face interviews, telephone surveys, sampling, mail surveys, internet surveys, e-mail surveys, mixed mode surveying and data-sharing and secondary analysis. The contributors include Cannell and Miller on researching interviewing techniques; Beatty on understanding the standardized//non-standardized interviewing controversy; Groves on theories and methods of telephone surveys; Nicholls on computer-assisted telephone interviewing; Collins on sampling in telephone surveys; Dillman on the design and administration of mail surveys; Jenkins and Dillman on self-administered questionnaire design; Couper on web surveys; the National Council on Public Polls on Internet polls; MacElroy on measuring response rates in online surveys; Sheehan and Hoy on using e-mail surveys; Cho and LaRose on privacy issues in Internet survey work; Dillman on mixed mode approaches; and Kiecolt and Nathan on secondary analysis of survey data.

6 Sampling

This section explores the history and types of sampling. The contributions include Sudman and Blair on sampling in the Twenty-First Century; Hansen on the development of survey sampling; Rothman and Mitchell on creativity and statistics; and Taylor on comparative methods of public opinion research.

7 Survey Error

This section considers the nature and sources of survey error and includes contributions from Deming on survey errors and Groves on research on survey data quality

8 Measurement Error

The section examines issues of reliability, validity, social desirability, acquiescence; social distance, gender, design based error, processing effects and reducing measurement error. The contributors are Schrieber on the reliability of `invariant' characteristics reported in surveys; Campbell and Fiske on convergent and discriminant validation by the multitrait-multimethod matrix; Phillips and Clancy on some effects of `social desirability' in survey work; Grove and Geerken on response bias; McClendon on acquiescence and response order effects in interview surveys; Feldman and Hyman on interviewer effects; Northrup on gender of interviewer effects; de Leeuw and Hox on the effect of computer-assisted interviewing on data quality; Kalton and Schuman on the effect of the question on survey responses; Dex on the reliability of recall data; Jowell on the character of comparative research; Miles and Irvine on the faults of official statistics; Montgomery and Crittenden on improving coding reliability for open ended questions; Foddy on the in-depth testing of survey questions; and DeMaio on improving survey quality through pretesting.

9 Coverage Error

This section investigates the extent to which surveys can access the required population. It examines coverage by telephone surveys, with quota samples and for rare populations. It includes contributions from the subcommittee of survey coverage on coverage errors occuring before sample selection; Link and Oldendick on call screening; O'Rourke and Blair on random respondent selection in telephone surveys; Marsh and Scarbrough on quota sampling; and Sudman and Kalton on sampling special populations.

10 Sampling Error

This section examines sample size and sample type. It includes contributions from Austin on sample size and Sudman on probability sampling with quotas.

11 Non Response Error

This section is devoted to questions of bias, mode effects and theories of non response. Contributors include van der Zouwen and de Leeuw on survey non response, measurement error and data quality; Goyder on socio-demographic determinants of response; Hawkins on the estimation of non response bias; Hox and de Leeuw on non response in mail, telephone and face-to-face surveys; Sharp and Frankel on respondent burden; Bogen on the effect of questionnaire length; Church on the effect of incentives on mail survey response rates; and Singer on informed consent and survey reponse; Snijkers, Hox et al on interviewers tactics for fighting survey non-response; Groves and Lyberg on non response issues in telephone surveys; Laurie, Smith et al on strategies for reducing non response in longitudinal panel surveys; Hertel on minimizing error variance; and Fuller on weighting to adjust non survey response.

The collection will be of interest to students throughout the social sciences, and practitioners in sociology, political science, cultural studies, business studies and social research methods.

About the Editor

David De Vaus is Associate Professor of Sociology at La Trobe University, Melbourne. He is the author of Surveys in Social Research and Research Design in Social Research. He is an international authority in the field of social research.


 
PART ONE: METHODOLOGICAL CONTEXT OF SURVEYS
A Bryman
The Debate about Quantitative and Qualitative Research
A Question of Method or Epistemology?

 
J Platt
Functionalism and the Survey
The Relation of Theory and Method

 
A Oakley
Gender, Methodology, and People's Ways of Knowing
Some Problems with Feminism and the Paradigm Debate in Social Science

 
C G A Bryant
Instrumental Positivism in American Sociology
C Marsh
Problems with Survey
Method or Epistemology?

 
H Blumer
Sociological Analysis and the "Variable"
C Marsh
Adequacy at the Level of Meaning
 
PART TWO: ETHICAL CONTEXT
National Commission for the Protection of Human Subjects in Research
The Belmont Report
Ethical Principles for the Protection of Human Subjects in Research

 
S H Hartley
Sampling Strategies and the Threat to Privacy
Panel on Confidentiality and Data Access
Private Lives and Public Policies
Confidentiality and Accessibility of Government Services

 
L C R J Willenborg and A G de Waal
Statistical Disclosure Control in Practice
 
PART THREE: INSTITUTIONAL CONTEXTS
S E Fienberg and J M Tanur
A Historical Perspective on the Institutional Bases for Survey Research in the United States
M Bulmer
Social Science Research and Policy-making in Britain
G C Wegner
Establishing a Dialogue
The Research Relationship: Practice and Politics in Social Policy Research

 
G Payne
Social Research and Market Research
A Critique of a Policy

 
M Harrop
Social Research and Market Research
A Critique of a Critique

 
 
PART FOUR: RESEARCH DESIGNS
S A Stouffer
Some Observations on Study Design
D A De Vaus
Cross Sectional Designs
D Rose
Household Panel Studies
An Overview

 
S Presser
Studying Social Change with Survey Data Examples from Louis Harris Surveys
G J Duncan and G Kalton
Issues of Design and Analysis of Surveys Across Time
D Cantor
Substantive Implications of Longitudinal Design Features
The National Crime Survey as a Case Study

 
R E Mitchell
Survey Materials Collected in the Developing Countries
Sampling Measurement and Interviewing Obstacles to Intra-national and International Comparisons

 
United States General Accounting Office
Generating New Information
M Bulmer
Why Don't Sociologists Make more Use of Official Statistics?
 
PART FIVE: COLLECTING SURVEY DATA
C F Cannell et al.
Research on Interviewing Techniques
P Beatty
Understanding the Standardized/Non-standardized Interviewing Controversy
R M Groves
Theories and Methods of Telephone Surveys
W L Nicholls
Computer-Assisted Telephone Interviewing
A General Introduction

 
M Collins
Sampling for UK Telephone Surveys
D A Dillman
The Design and Administration of Mail Surveys
C R Jenkins and D A Dillman
Towards a Theory of Self-administered Questionnaire Design
M P Couper
Web Surveys
A Review of Issues and Approaches

 
National Council on Public Polls (NCPP)
Polling Review Board Statement about Internet Polls
B MacElroy
Measuring Response Rates in Online Surveys
K B Sheehan and M G Hoy
Using E-Mail to Survey Internet Users in the United States
Methodology and Assessment

 
CASRO
CASRO Internet Guidelines for Online Recruitment
H Cho and R LaRose
Privacy Issues in Internet Surveys
C Colby
Spam and Research on the Internet
D A Dillman
Mixed Mode Surveys
Subcommittee on Sharing Research Data
Report of the Committee on National Statistics
Sharing Research Data

 
K J Kiecolt and L E Nathan
Secondary Analysis of Survey Data
 
PART SIX: SAMPLING
S Sudman and E Blair
Sampling in the Twenty-First Century
M H Hansen
Some History and Reminiscences on Survey Sampling
J Rothman and D Mitchell
Statisticians Can Be Creative Too
H Taylor
Horses for Courses
How Survey Firms in Different Countries Measure Public Opinion with very Different Methods

 
 
PART SEVEN: SURVEY ERROR
W E Deming
On Errors in Surveys
R M Groves
Research on Survey Data Quality
 
PART EIGHT: MEASUREMENT ERROR
E M Schreiber
Dirty Data in Britain and the USA
The Reliability of "Invariant" Characteristics Reported in Surveys

 
D T Campbell and D W Fiske
Convergent and Discriminant Validation by the Multitrait-multimethod Matrix
J C Moore et al.
Income Reporting Error in Surveys
Cognitive Issues and Measurement Error

 
D L Phillips and K J Clancy
Some Effects of "Social Desirability"
W R Gove and M R Geerken
Response Bias in Surveys of Mental Health
An Empirical Investigation

 
M J McClendon
Acquiescence and Recency Response-order Effects in Interview Surveys
J J Feldman et al.
Interviewer Effects on the Quality of Survey Data
B S Dohrenwend et al.
Social Distance and Interviewer Effects
D A Northrup
Gender-of-Interviewer Effects and Level of Public Support for Affirmative Action
T W Smith
The Impact of the Presence of Others on a Respondent's Answers to Questions
E D de Leeuw
The Effect of Computer-Assisted Interviewing on Data Quality
A Review

 
W S Aquilino
Effects of Interview Mode on Measuring Depression in Younger Adults
J van der Zouwen and E D de Leeuw
The Relationship between Mode of Administration and Quality of Data in Survey Research
G Kalton and H Schuman
The Effect of the Question on Survey Responses
A Review

 
S Dex
The Reliability of Recall Data
A Literature Review

 
R Jowell
How Comparative Is Comparative Research?
D F Alwin et al.
Problems of Functional Equivalence of Measurements in Multinational Surveys
I Miles and J Irvine
The Critique of Official Statistics
A C Montgomery and K S Crittenden
Improving Coding Reliability for Open-Ended Questions
W Foddy
The In-Depth Testing of Survey Questions
A Critical Appraisal of Methods

 
T J DeMaio
Improving Survey Quality Through Pretesting
 
PART NINE: COVERAGE ERROR
Subcommittee on Survey Coverage
Coverage Errors Occurring Before Sample Selection
M W Link and R W Oldendick
Call Screening
Is it Really a Problem for Survey Research?

 
D O'Rourke and J Blair
Improving Random Respondent Selection in Telephone Surveys
C Marsh and E Scarbrough
Testing Nine Hypotheses about Quota Sampling
S Sudman and G Kalton
New Developments in the Sampling of Special Populations
 
PART TEN: SAMPLING ERROR
H W Austin
Sample Size
How Much Is Enough?

 
S Sudman
Probability Sampling with Quotas
 
PART ELEVEN: NON RESPONSE ERROR
J van der Zouwen and E D de Leeuw
Survey Nonresponse, Measurement Error, and Data Quality
An Introduction

 
J Goyder
Socio-demographic Determinants of Response
T W Smith
The Hidden 25 Percent
An Analysis of Nonresponse on the 1980 General Social Survey

 
D F Hawkins
Estimation of Nonresponse Bias
W de Heer
International Response Trends
Results of an International Survey

 
T W Smith
Trends in Nonresponse Rates
J J Hox and E D de Leeuw
A Comparison of Nonresponse in Mail, Telephone, and Face-to-Face Surveys
Applying Multilevel Modeling to Meta-Analysis

 
R Groves et al.
Understanding the Decision to Participate in a Survey
J Goyder and J M Leiper
The Decline in Survey Response-A Social Values Interpretation
R M Groves et al.
Leverage-saliency Theory of Survey Participation
Description and Illustration

 
L M Sharp and J Frankel
Respondent Burden
A Test of Some Common Assumptions

 
K Bogen
The Effect of Questionnaire Length on Response Rates
A Review of the Literature

 
B B Schlegelmilch and A Diamantopoulos
Prenotification and Mail Survey Response Rates
A Quantitative Integration of the Literature

 
A H Church
Estimating the Effect of Incentives on Mail Survey Response Rates
A Meta-Analysis

 
E Singer
Informed Consent and Survey Response
A Summary of the Empirical Literature

 
T A Heberlein and R Baumgartner
Factors Affecting Response Rates to Mailed Questionnaires
A Quantitative Analysis of the Published Literature

 
G Snijkers et al.
Interviewers' Tactics for Fighting Survey Nonresponse
R M Groves and L E Lyberg
An Overview of Nonresponse Issues in Telephone Survey
H Laurie et al.
Strategies for Reducing Nonresponse in a Longitudinal Panel Survey
W W Daniel
Nonresponse in Sociological Surveys
A Review of some Methods for Handling the Problem

 
J D Hutcheson and J E Prather
Interpreting the Effects of Missing Data in Survey Research
E D de Leeuw
Reducing Missing Data in Surveys
An Overview of Methods

 
B Hertel
Minimizing Error Variance Introduced by Missing Data Routines in Survey Analysis
C H Fuller
Weighting to Adjust for Survey Nonresponse
L Mandell
When to Weight
Determining Nonresponse Bias in Survey Data

 
L Rizzo et al.
A Comparison of Some Weighting Adjustment Methods for Panel Nonresponse

Preview this book

For instructors

To inquire about the availability of this title for review (print and/or digital), please contact your local sales representative or call (800) 818-7243.

Select a Purchasing Option

ISBN: 9780761973386
$1,080.00