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Survey Research

Second Edition


November 2006 | 296 pages | SAGE Publications Ltd
This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples.

Thoroughly revised and updated, it presents:

- concise and analytic coverage of multivariate analysis techniques

- a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality

- an up-to-date account of using materials on the internet

- addition of concise introductions and summaries to all chapters

This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.


 
PART ONE: INTRODUCTION
 
What Is Survey Research?
 
What's the Problem?
Developing Ideas  
 
PART TWO: THE SIZE OF THE PROBLEM
 
The Theory of Sampling
 
Making Do
Sampling in the Real World  
 
PART THREE: OPINIONS AND FACTS
 
Measurement
Principles  
 
Putting It into Practice
 
Complex Concepts
 
What Does It All Mean?
 
PART FOUR: EXPLORING DATA
 
Keeping It Simple
Tabular Analysis  
 
Relationships and Differences
 
Constructing Scales
 
PART FIVE: FINISHING UP
 
Did You Need To Do Your Own Survey?
 
Reporting the Results

Great introductory detailing the rationale and practical applications of survey research. Great for both undergraduate and postgraduate students looking to adopt a survey element to research projects/dissertations.

Mr Sebastin Stevens
Faculty of Social Science and Business, University of Plymouth
September 1, 2014

This book helps understand the reader everything about survey research in a practical way. I recommend this to all my project students doing surveys.

Dr Mahwish Hayee
Health Studies, University of East London
February 28, 2013

The book proves that it is possible for beginners to understand the rationale and the procedures for undertaking surveys their studies in a context of confusion faced by students who are using books written for want of money and promotion by gate crashers in our higher education sector

Mr Peter Chiamogu
Public Administration, Federal Polytechnic Oko
February 11, 2013

Excellent resource especially when used in conjunction with complete syllabus

Mr Martin Mc Hugh
Department of Computing, Dundalk Institute of Technology
November 7, 2012

This is an excellent book on Survey Research. The author explains both theoretical and practical issues related to social surveys and provides examples. In addition some key statistical concepts have been explored in an accessible fashion.

Dr Mansour Pourmehdi
The Graduate School, Bradford University
August 17, 2012

Sample Materials & Chapters

PDF of Chapter One

PDF of Chapter Two


Preview this book

For instructors

Review and Desk copies for this title are available digitally via VitalSource.

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If you require a print review copy, please call: (800) 818-7243 ext. 6140 or email textsales@sagepub.com.

Select a Purchasing Option

Electronic version
Prices from
$51.00

Paperback
ISBN: 9781412912327
$64.00

Hardcover
ISBN: 9781412912310
$171.00

This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.