You are here

The Business of Media
Share

The Business of Media
Corporate Media and the Public Interest

Second Edition


August 2005 | 336 pages | SAGE Publications, Inc
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics. 

Key Features:

  • Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society's insatiable quest for profits and democratic society's need for a media system that serves the public interest)
  • Draws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model
  • Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies  
  • Assesses the impact of recent changes in the media industry using the public sphere model on social and political life
  • Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background 

 
Introduction: The New Media Industry and an Old Dilemma
 
Part I. Profits and the Public Interest: Theoretical and Historical Context
 
1. Media, Markets, and the Public Sphere
The Market Model  
The Public Sphere Model  
Why Media Are Different From Other Industries  
The Tradition of Civic Responsibility  
The Public Interest  
Conflicting Logics  
 
2. The Rise and (De)Regulation of the Media Industry
The Changing Business of Media and Regulation: The Case of ABC and Disney  
The Growth of Media  
The Evolution of Media  
Media Policy and the Public Interest  
 
Part II. Industry Structure and Corporate Strategy: Explaining the Rise of Media Conglomerates
 
3. The New Media Giants: Changing Industry Structure
Making Sense of Mergers  
Structural Trends in the Media Industry  
Interpreting Structural Changes  
 
4. Strategies of the New Media Giants
The Case of Titanic  
Strategies of the New Media Giants  
Beyond Market Strategies: The Spector of Monopolies  
Conclusion  
 
Part III. Neglecting the Public Interest: Media Conglomerates and the Public Sphere
 
5. How Business Strategy Shapes Media Content
Considering the Public Interest  
Homogenization and Imitation  
Trivialization and Sensationalism  
Media Constraint I: Commercial Interests  
Media Constraint II: Censorship and Conflicts of Interest  
Conclusion  
 
6. How the Media Business Influences Society
Social Influences  
Political Influence  
The Special Role of News Media  
Conclusion  
 
7. Choosing the Future: Citizens, Policy, and the Public Interest
Regulatory Policy and the Public Interest  
Media and Public Policy  
Public Policy and Public Broadcasting  
Journalism as a Profession  
Citizen Activism and Alternative Media  
The Limits of Media, The Importance of Media  
 
Appendix: Select Online Resources for Studying the Media Industry, Media Policy, and Media Education
 
Notes

EASY TO READ

Kathleen Kuehn
College Of Communications, Pennsylvania State University
April 5, 2011

Good for undergraduate students - enough background for context, enough ideas for discussion, but does not get bogged down in complexity.

Mr Sheila Peuchaud
Cmmctn Program, University of North Dakota
September 16, 2010
Key features
  • Draws from both social and economic theory  to creat two conceptual frameworks: market model, and public sphere model
  • Focuses on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies
  •  Assesses the impact of recent changes in the media industry using the public sphere model on social and political life
  • Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background

Sample Materials & Chapters


Preview this book

For instructors

Select a Purchasing Option


Paperback
ISBN: 9781412913157
$87.00