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The Communication Playbook - Interactive eBook
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The Communication Playbook - Interactive eBook



December 2018 | SAGE Publications, Inc

“The best communication textbook I’ve seen.”

—Sean McPherson, Massachusetts Maritime Academy 

Skills for becoming clear communicators, confident speakers, and sharp thinkers.

Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael K. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.

A Complete Teaching & Learning Package

SAGE Premium Video

Included in the interactive eBook and available with assessment questions via SAGE coursepacks!
Boost comprehension and bolster analysis with video tools and resources featuring animations of key topics in the chapters, communication scenarios, and sample student speeches. Preview a video now. 

Interactive eBook

Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the print version. 

SAGE coursepacks

FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more.

SAGE edge

FREE online resources for students that make learning easier. See how your students benefit.

SAGE course outcomes: Measure Results, Track Success

Outlined in your text and mapped to chapter learning objectives, SAGE course outcomes are crafted with specific course outcomes in mind and vetted by advisors in the field. See how SAGE course outcomes tie in with this book’s chapter-level objectives at edge.sagepub.com/gamblecp

SpeechPlanner

FREE when bundled! Guide your students through the process of planning, preparing, and practicing their speech—one step at a time. 

GoREACT

Don’t just record – GoREACT! Offer your students an easy, interactive web video tool for recording, video sharing, and evaluating speeches within a secure online platform. 



 
PREFACE
 
ACKNOWLEDGEMENTS
 
ABOUT THE AUTHORS
 
DEDICATION
 
1. Start Right Here
What is Communication Presense?

 
Skill Builder: Wi-Fi ME (It's Not a Question)

 
What is Communication?

 
Skill Builder: Communication Self-Assessment and Future Me

 
Essentials of Communication

 
Visualizing the Communication Process in Action

 
How Good a Communicator Are You?

 
Exploring Diversity: Focus on Hate

 
Why Do We Communicate?

 
Career Builder: Professional Challenges and Future Me

 
Communication Skills: Practice Effective Communication

 
 
2. Having Communication Presence in a Multicultural Society and World
Cultures' Many Faces

 
What Happened to the Melting Pot

 
Culture and Communication

 
Cultures within Cultures

 
Ethics and Communication: Through Others' Eyes

 
Career Builder: Gen-You and Future Me

 
Skill Builder: Assessing Ethnocentrism versus Cultural Relativism

 
Dimensions of Culture in Action

 
Exploring Diversity: Understanding Other Cultures [eBook Only]

 
Technology and Community

 
Communication Skills: Practice Communicating Interculturally

 
 
3. The "I" Behind the Eye: Perception and the Self
Perception of the Self, Others, and Experience

 
Perceiving the "I" Affects Perception of You

 
The Connection between Self-Concept and Behavior

 
Skill Builder: Me, You, and Popular and Social Media

 
Factors Affecting Self-Concept and Our Outlook

 
Ethics & Communication: Combatting Stigma, Stereotypes, and Prejudice

 
How to Enhance Self-Awareness

 
Skill Builder: Symbolizing the Self

 
Career Builder: Work Places and Faces

 
Barriers to Perceiving Yourself and Others Clearly

 
Skill Builder: Can Future Me Be Stereotype Free? [eBook Only]

 
Skill Builder: Assessing the Nature of Fact-Interference Confusions [eBook Only]

 
Gender, Self-Concept, and Perception

 
Culture, Self-Concept, and Perception

 
Exploring Diversity: Assessing Your Preference for "I" versus "We"

 
Self-Concept, Perception, and Technology

 
Communication Skills: Practice Improving Perception of the Self and Others

 
 
4. Communicating with Words: Helping Minds Meet
Language Is Alive: We Use Words to Share Meaning

 
Problems with the Communication of Meaning

 
Ethics and Communication: Looking at Language [eBook Only]

 
Skill Builder: A Time Capsule for Words

 
Barriers to Understanding: Patterns of Misccommunication

 
Career Builder: "The Name Game"

 
Skill Builder: Political Correctness and Free Speech

 
Culture and Language

 
Gender and Language

 
Ethics and Communication: The Words We Choose

 
Ethics and Communication: More Words We Choose [eBook Only]

 
Words and Power

 
Profanity and Obscenity

 
Technology and Language Use

 
Communication Skills: Practice Thinking Critically about Language Use

 
 
5. Nonverbal Messages Speak
Characteristics of Nonverbal Communication

 
Skill Builder: Nonverbal Self-Assessment [eBook Only]

 
Functions of Nonverbal Communication

 
Types of Nonverbal Communication

 
Career Builder: The Ethics of Achieving Status

 
Skill Builder: Assessing Your Use of Time

 
Skill Builder: Assess Your General Knowledge of Nonverbal Cues [eBook Only]

 
Truth, Deception, and Nonverbal Cues

 
Gender and Nonverbal Behavior

 
Culture and Nonverbal Behavior

 
Technology and Nonverbal Communication

 
Skill-Builder: Assessing Your Virtual Presence

 
Communication Skills: Practice Using and Observing Nonverbal Cues

 
 
6. Listening, Feedback, and Critical Thinking
Listening and Communication

 
Types of Listening

 
The Stages of Listening: More than meets the Ear

 
More on the Ethics of Listening: Identifying Problem Behaviors

 
Ethics and Communication: Talk, Talk, Talk

 
Responding with Feedback

 
Skill Builder: Looking at Faulty Listening and Future Me

 
Career-Builder: Cultural Implications of Feedback

 
Skill Builder: "I" Not "You, Plus Future Me" [eBook Only]

 
The Importance of Critical Thinking

 
Gender and Listening Style

 
Ethics and Communication: Would You Ask for and Listen to Directions?

 
Cultural Influences on Listening

 
Technology's Influence on Listening and Critical Thinking

 
Skill Builder: Listening Gains and Losses [eBook Only]

 
Exploring Diversity: Questions for Global Listeners [eBook Only]

 
Communication Skills: Practice Listening Skills

 
 
7. Understanding Relationships
What Is an Interpersonal Relationship?

 
Skill Builder: A Self-Assessment of My Relationships

 
Conversing: Connecting through Interpersonal Dialogue

 
Career Builder: The Grapevine and the Gossip Mill

 
Relationships Differ in Breadth and Depth

 
Analyzing Relationships

 
Lying, Trust, and Relationships

 
Ethics and Communication: Self/Other Reflection

 
Laughter as Interpersonal Tool

 
Gender and Relationships

 
Culture and Relationships

 
More on Technology and Relationships

 
Communication Skills: Practice Improving Interpersonal Relationships

 
 
8. Person to Person: Handling Emotions and Conflict
Five Factors Contributing to Relationship Interest

 
Understanding the Uncertainty Factor

 
Types of Relationships

 
Skill Builder: My Family Network

 
Career Builder: What Attitude Do You Bring to Work?

 
Emotions and Relationships

 
Skill Builder: The Expression of Angry Feelings

 
Skill Builder: More Expression of Angry Feelings [eBook Only]

 
Ethics and Communication: Rx for Emotional Contagion

 
Expressing and Sharing Feelings

 
Experiencing Relational Conflict

 
Skill Builder: Assessing My Conflict-Handling Abilities [eBook Only]

 
Skill Builder: Assessing My Verbal Aggressiveness and Future Me [eBook Only]

 
Skill Builder: Assessing Past Conflict Producing Situations and Future Me [eBook Only]

 
Technology, Relationships, and the Communication of Emotion

 
Ethics and Communication: Computing Relationship Stats

 
Communication Skills: Practice Handling Feelings Effectively

 
 
9. Team Work: Strategies for Decision Making and Problem Solving
Groups, Teams, and You

 
Characteristics and Components of Groups

 
Using Groups to Make Decisions and Solve Problems

 
Ethics and Communication: Golden Rules of Decision Making

 
Understanding the Roles Group Members Play

 
Understanding Group Member Relationships

 
Decision-Making in Groups: Reaching Goals

 
Exploring Diversity: Group Polarization

 
Gender, Culture, Technology and Group Interaction

 
Career Builder: What Can We Learn from Online Speak?

 
Communication Skills: Practice Tips for Improving Group Communication

 
 
10. Leading Others and Resolving Conflict
Approaches to Leadership: The Leader in You

 
Career Builder: Shakespeare, Pop Culture, and Leadership Lessons

 
Theories of Leadership

 
Leading the Way through Conflict Management

 
Skill Builder: Conflict Self-Assessment [eBook Only]

 
Skill Builder: What Kind of Thinker Are You?

 
The Influence of Gender, Culture, and Technology on Leadership and Conflict Management

 
Exploring Diversity: Which Cultural Differences Affect a Group's Functioning? [eBook Only]

 
Ethics and Communication: My Way or the Highway

 
Exploring Diversity: Win-Win

 
Communication Skills: Practice Tips for Ethical Conflict Management

 
 
11. Public Speaking and You
Building Public Speaking Confidence

 
Career Builder: TED's Got Talent

 
Skill Builder: Self-Assessment of Speaking Anxiousness

 
Skill Builder: Tense and Relax [eBook Only]

 
Approaching Speech Making Systematically: A Primer for Giving Your First Speech

 
Analyze Yourself

 
Analyze Your Audience

 
Ethics and Communication: The Magic Bullet of Speech Making

 
Analyze the Occasion

 
Select Your Topic

 
Narrow the Topic and Clarify Your Purpose

 
Skill Builder: Topic Cone [eBook Only]

 
Skill Builder: Score Your Subject

 
Communication Skills: Practice Tips for Improving Speech Preparation

 
 
12. Researching, Supporting, and Outlining Your Speech
Research Your Topic

 
Career Builder: What Do They Know?

 
Select the Best Support Possible

 
Skill-Builder: Reliable Sources & Support

 
Linear and Configural Formats

 
Skill Builder: Speaker's Choice [eBook Only]

 
Ethics and Communication: Sound Bites with Bite

 
Exploring Diversity: Is Attention Cultural?

 
Outlining Your Speech: Building a Speaking Framework

 
Beginnings and Endings

 
Communication Skills: Practice Tips for Speech Design and Organization

 
 
13. Using Presentation Aids and Delivering Your Speech
Selecting and Preparing Presentation Aids

 
Ethics and Communication: Visually Speaking

 
Skill-Builder: Evaluating a PowerPoint Presentation

 
Preparing to Speak

 
Career Builder: Can You Make It Bite-Size?

 
Rehearsing

 
Exploring Diversity: Culture and Delivery [eBook Only]

 
Presenting: Keys to Remember

 
Beyond the Presentation: Assessing Your Effectiveness

 
Communication Skills: Practice Tips for Evaluating Your Speech

 
 
14. Informative Speaking
Sharing and Conceptualizing Information

 
Types of Informative Presentations

 
Ethics and Communication: What Can You Do to Handle the Glut of Information?

 
Career Builder: Assessing the Effects of Information Overload

 
Exploring Diversity: Conveying Information to Diverse Audiences [eBook Only]

 
Skill Builder: Assessing an Informative Speech

 
Guidelines for Informative Speakers

 
Communication Skills: Practice Tips for Achieving Informative Speaking Goals

 
 
15. Persuasive Speaking
The Purpose of Persuasion

 
Types of Persuasive Speeches

 
Exploring Diversity: Persuasion and Assumed Similarity [eBook Only]

 
Understanding Monroe's Motivated Sequence

 
Persuading Responsibly, Strategically, and Credibly

 
Ethics and Communication: Big and Little Lies

 
Career Builder: Building My Persuasive Credibility in My Community [eBook Only]

 
Guidelines for Persuading Effectively

 
Skill Builder: Climbing the Motivation Pyramid [eBook Only]

 
Career Builder: Fact Checking Pinocchio at Work and in Public Life

 
Communication Skills: Achieving Persuasive Speaking Goals

 
 
APPENDIX
The Employment Interview: Beyond Casual Communication

 
Career Builder: What Piques Interest in a Career?

 
Securing the Interview: Tools and Tasks

 
Ethics & Communication: Resume Passing and Poaching

 
Conducting an Interview

 
Skill Builder: Wake-Up Calls and Future Me

 
Skill Builder: Let's Get Tough [eBook Only]

 
Impression Management and Interviewee Presence

 
Exploring Diversity: Voices and Impression Management

 
Looking at the Law: Illegal Interview Questions

 
Diversity, Technology, and the Interview

 
Communication Skills: Practice Tips for Effective Interviewing

 
 
ANSWER KEY
 
GLOSSARY
 
REFERENCES
Key features
KEY FEATURES:
  • “Skill-Builders” learning activities empower students to practice and improve their communication skills by placing students in everyday situations, encouraging students to assess their own and others’ face-to-face and digital communication practices, and offering strategies that students can practice to communicate more effectively.
  • “Career-Builders” exercises and checklists connect communication skills to careers success by providing insights into the types of skills employers seek such as the ability to speak so that others listen, listen when others speak, adapt to differences in cultural perspectives, handle conflicts and solve problems, and make sound decisions. 
  • “Exploring Diversity” activities encourage students to think critically about how different cultures and genders communicate and puts these differences into context so students develop a more global perspective.
  • “Ethics and Communication” discussions help students define for themselves the meaning of “ethical communication” by guiding them through various ethical quandaries that question the moral principles, values, and beliefs of society.
  • SAGE coursepacks allows instructors to import high-quality content into their school’s learning management system (LMS) with no access codes.
  • SAGE edge provides students helpful tools, including eFlashcards, practice quizzes, a customizable action plan, and more, in one easy-to-use online environment.
  • SAGE course outcomes are crafted with specific course outcomes in mind and vetted by advisors in the field. By clearly defining and benchmarking the knowledge and skills students are expected to achieve upon completion of your course, SAGE course outcomes help you track and measure student success. See how outcomes tie in with this book’s chapter-level objectives.

 

 

 


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