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The Encyclopaedic Dictionary of Marketing
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The Encyclopaedic Dictionary of Marketing


August 2006 | 356 pages | SAGE Publications Pvt. Ltd
In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance.

This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of:
  • General marketing
  • Consumer behavior
  • Advertising
  • Sales promotion
  • Sales management
  • Retailing
  • International marketing
  • E-marketing
  • Services marketing

Examples, illustrations, figures, and charts have been provided in order to better explain some of the terms. Lucidly written, this encyclopaedic dictionary will serve as a source of ready reference for all those in the area of marketing including students, research scholars, teachers, managers and marketing consultants.

A valuable reference for academicians, marketing educators, advertising practitioners, libraries, and students; this book is a comprehensive guide to understand and utilized the basic marketing concepts... a wonderful succinct of marketing topics which are bejewelled in a beautiful way with explanation of terminologies and the way the consumers decide about the purchase of the products and the sequence of events takes place to consumers. These are explained in such a way that readers are easily able to grasp and understand these terminologies. This book is a perfect addition for students, marketers, advertisers, faculty and business people to have this book in their collection of marketing books.

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ISBN: 9780761935018
$27.99