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The Life of Z
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The Life of Z
Understanding the Digital Pre-teen and Adolescent Generation

First Edition
  • Debashish Sengupta - the author of the award-winning book The Life of Y: Engaging Millennials as Employees and Consumers

February 2020 | 276 pages | SAGE Publications Pvt. Ltd
A Swedish teenager, Greta Thunderberg, has become the poster girl for the Climate Change and Sustainability movement across the world. All of 16 years, she has been nominated for the Nobel prize and has been on the cover of Time Magazine as one of the 100 most influential people in the world. Greta personifies and symbolizes zeners, who are nothing like any previous generation the world has ever seen. These pre-teens & teens are unique, world changers and perhaps the only hope for this planet. Yet, if not nurtured, they are at the risk of being lost due to the ignorance of institutions and individuals.

The Life of Z packs extensive real-life narratives and thought provoking analysis to help us understand this generation born 2000 and after to engage with them for a better future for them and for all of us.




 
Preface
 
Acknowledgements
 
The New ‘Zeneration’
 
Boats in the Ocean
 
How Did the Zebra Get the Stripes?
 
The Digital Dilemma
 
Trouble in Paradise
 
Devil in Disguise
 
Lighthouse on the Beach
 
Learning to Live with Paradoxes
 
Who Is Generation Z?

Gen Z is not just the label attached to a generation. It’s quite simply the life, interests and future of those not very different from us as far as species go, but who could be from another planet in how dissimilar they are from us. Interestingly, they could even be our children—the self-appointed decision-makers we negotiate with every day and end up on the losing side of arguments with, too many times to count. So what makes them tick? What holds them back? How do they think; do they even think before they speak or act? What makes them smarter? If you think about it, they are our future consumers, whom we need to find relevance with. They are the opinion leaders of tomorrow. Love them, disapprove of them, question them, we first need to understand them. The Life of Z is an insightful and relevant deep dive into how this generation fits into our current reality and offers a new frame of reference to get to know them better: theirs.

Debashish unearths insights that lie just below the surface and interprets them with candour and humour to demystify an entire generation. In short, he does it again!

Priya Shivakumar,
National Creative Director, Wunderman Thompson, India

The Life of Z seems like a really promising book. I look forward to reading it. Dr Sengupta’s methods of simplifying deep research and presenting the story will make the book an easy but important read. We need a book like this one that expectedly gives us tools and frameworks to understand and deal with the unique behaviour of this Gen Z.

Roomana Basha,
Founder Ekdali.com; Freelance HR Consultant, India

The Life of Z is a one of its kind of book on the attitudes, behaviour and life issues of pre-teens and adolescents of present day, making the Generation Z or zeners as the author calls them. The book delves at length into the mental and physical health of children and the impact of digitization on these impressionable minds, which is absolutely invaluable. This book is a must-read for every parent, teacher, child counsellor, paediatrician and pretty much anyone who manages this generation. This is a gold mine for a steal you do not want to miss.

Dr Sandhya Rani,
Senior Gynaecologist, Apollo Cradle, Bengaluru, India

The most remarkable thing about this book is that it uses the voices of gen Z or ‘zeners’, as the author calls them, to make us aware of the huge responsibility bestowed on us to nurture and sustain a generation that is capable of bringing the change that we want to see in the world.

Marshall Goldsmith,
The New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There
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ISBN: 9789353882259
$20.00