Table Of Contents:

• Preface
• Why Communication Is Import
• Little Help From Science
• So You Think You're Not Understood?
• Acknowledgments
• Chapter 1: Effective Communication: 'It's Not About You'
• What Kind of Communication Do You Need?
• 'Checklist Communication'--Best Done Quickly
• 'Convincing Communication'--Requires More Preparation
• Dominant and Subordinate Roles
• Simultaneous Feedback
• How the Message You Send Gets Meaning
• Leadership: Communicating Your Vision
• Seek to Share Understanding
• 'Felt Sense': Your Body Knows
• Monkey See, Monkey Communicate--'Mirror Neurons'
• Chapter 1 Summary
• Key Ideas
• Chapter 2: Message Strategies - What to Speak and What to Write: 'Attitude in 90% of Speaking'
• Power of Speaking: Oral Communication
• The Essence of Communication: Meaning
• Poor Communication Teaching
• Before You Speak, Set Your Attitude
• Speaking Delivers Less Content
• Nonverbal Communication
• When You Talk, You Show How You Feel
• During Great Communication, You Disappear
• Here's What Great Attitude Feels Like
• Most Motivating Emotion = Enthusiasm
• Communication Toolbox
• Telephone and Voicemail Techniques
• First Rule: You're Introducing--Ask for Permission to Speak
• Telephone: Your've Lost 55 Percent of Your Ability to Create Meaning
• Visualize Your Listener--Imagine Your Unseen Listener
• When to Leave Your Name and Number
• Chapter 2 Summary
• Key Ideas
• 'Communicator's Checklist'
• Chapter 3: The Power and Limitations of Speaking
• Miscommunication Is Common
• What to Write/What to Say?
• The Power of Speaking
• What Was Rememered and What Was Forgotten
• Your "Self" Was Formed Over Time
• Some Brain Patterns Are On-Board at Birth
• Brain Programmed Through Sensory Information
• Secret Behind Using Sense Memory
• Sensory Preference--'Different Senses for Different People'
• Symbols
• The Basic Element of Communication: The Sign
• Theatre of the Mind
• Types of Symbols
• Denotative Symbols
• Connotative Symbols
• Persuasive Messages Contain Both Denotative and Connotative Symbols
• Contextual Meaning
• Color
• Lines
• Space
• Subtle Symbols: Power and Confidence
• Touch
• Smells
• Emotions and Fear
• Persuading Angry People
• Handling Angry Supervisors and Customers
• Using Fear to Persuade
• Fear Messages Can Backfire--Watch Out: "Fear Appeals Must Be Handled Carefully'
• 'Buyers' Four Big Fears'
• The Professional Loser
• Persuasion Ethics
• Chapter 3 Summary
• Key Ideas
• 'Communicator's Checklist'
• Chapter 4: When You're Afraid to Communicate: 'Understanding Anxiety and Fear'
• Why Must You Manage Your Speech Anxiety?
• If You Never Get Communication Anxiety, You're a Rare Bird
• Communication Anxiety: Silent Enemy of Success
• Americans' Greatest Phopias
• When It's Your Turn to Speak, Do You Get These Symptoms?
• When You'll Get It
• Strategies When You're Not a 'Master of the Message'
• Communication Toolbox
• The Thinking Person's Approach: Understanding the Psychophysiology of Anxiety
• Anxiety Manufacturing Plant: Your Brain Stem
• Chapter 4 Summanry
• Key Ideas
• 'Communicator's Checklist'
• Chapter 5: Managing Communication Anxiety: 'Action Steps You Can Take'
• Action Steps You Can Take
• Some Anxiety Is Good
• Decide: Is It Fear or Excitement?
• Don't Try to Be Cool--You Won't Look Confident
• Idle Your Engine
• Be Here Now
• 'Square Breathing'
• 'Calm Down Breathing'
• Stretch Away Your Tension
• How to Build a List of 'Personal Power Thoughts'
• Taking Control of Persistent Fears
• False Alarms Go Off in Your Head
• Your Brain Stem Is Obsessed With Fear
• The Deer-in-the-Headlights Look
• Communication Toolbox
• Dealing With Balnking Out
• Two Different Speed Zones--Yours and the Audience's
• Blanking Out Under Pressure
• Know More About How Your Mind Works: 'Attribution of Cause'
• How to Use the Power of Attribution Theory to Manage Speech Anxiety
• Seven Keys to Managing: Communication Anxiety
• Advanced Fear Management
• Getting More Help
• Medical Management by Corey Goldstein, M.D.
• What to Do When communication Anxiety is Overwhelming
• Non-pill Relief
• A Pill May Help
• Medications That Ease Communication Anxiety
• Help Is Available
• Chapter 5 Summary
• Key Ideas
• 'Communicator's Checklist'
• Chapter 6: Making People Believe You: 'Persuasive Communication'
• First, People Must Believe You--Managing Your Credibility
• Source Credibility
• You've Got to Answer Your Listeners' Unasked Questions
• Credibility and the Team Player
• Ancient Greeks' Secrets of Credibility
• 'Three Pillars of Credibility': Expertise, Trustworthiness, and Goodwill
• The Four Component of Credibility
• Fluid presentation--Another Type of Dynamism
• Credibility From the Audience's Eyes
• Attribution Theory and Credibility
• Put Your Credibility to Work
• Credibility Builders: Some Tricks of the Trade
• 'Wingman' Technique
• 'Wingman' in the Sales Call
• You're a Product
• 'Wingman' in Job Interviews
• The Single Most Effective Political commercial
• Warning: High Credibility Can Backfire on the Professional
• When High Credibility Can Kill You
• Credibility and the Business Professional
• Chapter 6 summary
• Key Ideas
• 'Communicator's Checklist'
• Chapter 7: Message Packaging - Strategies for Formatting Presentations: 'How You Say It'
• Opening the Presentation
• The 'Question Opening'
• 'Einstein's Time Shift'
• The Power of Brainwashing
• How to Structure Your Presentation With Questions
• A Classic Presentation Format--'Tell'Em'
• The 'Cold Closing'
• No 'Thank You' Allowed
• Warning: Don't Ask for Questions
• A Perfect Strategy: The 'Nichols's Two-Things' Presentation
• Write Your Presentation in Five Minutes
• The Final Format--Presenting as a Tem Member
• Benefits of Team Presentations
• Specialty Roles
• The 'Hand-Off'
• 'Wingman' in Team Presentations
• Communication Toolbox
• 'Communicator's Checklist'
• Opening the Presentation
• The 'Question Opening'--Four Steps
• Checklist for Successfully Executing the 'Question Opening'
• 'Cold Closing' Checklist
• Specialist Checklist
• Chapter 7 Summary
• Key Ideas
• Chapter 8: Message Delivery - 'Performing the Presentation'
• You're in Showbiz--Entertain 'Em
• Power of Selective Attention
• Fight Back--Work to Refresh Their Attention Frequently
• Before You Are Introduced, See If Your Audience Has a Pulse
• Prepare for the Disaster That Will Never Come
• Let Your Body Speak for You
• Projecting Your Attitude to Your Audience
• Take Charge of the Room
• Business Presentations Are Not Storytelling
• Business Presentations Versus Social Presentations
• Presenting PowerPoint Slides
• 'Turn, Touch, & Tell'
• Presenting Graphs
• Communication Toolbox
• Ten Tips and Rules for Persuasive Presentations
• Handling the Audience's Questions
• Voice Control
• Chapter 8 Summary
• Key Ideas
• 'Communicator's Checklist'
• Chapter 9: Writing E-mails and Memos With High Communication Factor
• Busy People Scan
• Stop Sending Out Rough Drafts
• Advantage to Written Communication
• Three Ideas to Get Your E-mails and Memos Read
• Idea One--Use Typeface and White Space
• Why People Like Sans Serif
• Pick Proportional Type
• Don't Use Reverse Typeface
• White Space Directs the Eye
• Idea Two-Prep Your Reader's Brain
• Bullets--When Should You Use Bullets?
• Bullet FAQs
• Communication Toolbox
• E-mail Techniques
• Starting Your E-mail--What to Write First
• Subject Lines
• Essential Elements
• Idea Three--Motivate Your Reader to Read
• Memo Writing Rules
• Writing With High Communication Factor
• Common Grammatical Errors
• Editing Tips
• Writing of Motivation Sentence
• Chapter 9 Summary
• Key Ideas
• 'Communicator's Checklist'
• Chapter 10: Communicating With Tables, Graphs, and Charts: 'Your Visual Toolbox'
• Tables
• Graphs--Pictures, Not Words
• How to Make Tables and Graphs
• Making Pretty Pie Charts
• Making Highly Readable Graphs
• Graph Building Techniques
• To 3-D or Not to 3-D? That Is the Question
• Graphs That Deceive
• Models--Perceptual Maps
• Choose Your Software Carefully
• Chapter 10 Summary
• Key Ideas
• 'Communicator's Checklist'
• Chapter 11: Maximum PowerPoint
• Type Size
• Typestyle
• Kepp Punctuation to a Minimum
• How Much Information to Put on a Slide
• Communicating With Color
• Presenting With Visuals
• When to Hand Out Materials
• Sample Presentation Visuals
• Bullets Are Great--Use Them
• Chapter 11 Summary
• Key Ideas
• 'Communicator's Checklist'
• Demonstration PowerPoint Slide Editing
• Text Slides
• On Graphs
• Appendix: If You'd Like to Learn More
• Recommended Reading
• Take These Training Courses
• References
• Index
• About the Authors