Using Focus Groups
Theory, Methodology, Practice
- Ivana Acocella - University of Florence, Italy
- Silvia Cataldi - Sapienza University of Rome, Italy
Drawing on the authors' thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.
Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'concepts and theories' boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.
Course was changed and material was not required.
This is a good book for students who are planning to use Focus Groups in their Action Research or for social research of any kind. It takes a very practical, step-by-step approach to Focus Groups, which means its a little light on theory. Suited to third year degree students.