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Visual Communication
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Visual Communication
Understanding Images in Media Culture



SAGE Publications Ltd

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book:

  • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
  • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
  • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
  • Shows students how to combine approaches and methods to best suit their own research questions and projects 

An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 


 
Chapter 1: Introduction
 
Chapter 2: Understanding images in media culture: Methods and approaches
 
Chapter 3: Visions of the Self
 
Chapter 4: Making groups visible on the global stage
 
Chapter 5: Ways of seeing difference beyond stereotypes
 
Chapter 6: Images of politicians in the public sphere
 
Chapter 7: The visual spectacles of protest and activism
 
Chapter 8: Picturing international conflict and war
 
Chapter 9: The visual attractions of advertising and promotional culture
 
Chapter 10: Visualizing lifestyles for sale
 
Chapter 11: Brands as visual experiences
 
Chapter 12: Conclusion
Key features

Need 1: Visual culture is proliferating online. Students need teaching tools that reflect this and give them the tools to analyze these images in their own media experience.

Meeting need: Reviewers commented on the inclusion across the book of examples and case studies from digital and social media as strength that sets this book apart.

 

Need 2: Learning from a variety of approaches common in media studies research.

Meeting need: Built for media studies and drawing on examples resonant with media students, each case study provides a 'toolkit' approach walking students through an analytic technique or method, and how it can be applied to a particular image or visual context.

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For instructors

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Paperback
ISBN: 9781412962247
$35.00

Hardcover
ISBN: 9781412962230
$110.00