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Winning Strategies for Business
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Winning Strategies for Business

First Edition
  • Rajat K Baisya - Professor and Head (Retd.), Department of Management Studies, Indian Institute of Technology Delhi


September 2010 | 288 pages | SAGE Publications Pvt. Ltd

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need for surviving business challenges and succeeding in the dynamic economic environment of today.

The recent global economic crisis has alerted the business world to the need for maintaining a strategic edge through productivity enhancement, cost management, and product innovation. The book provides a holistic and contemporary lesson on strategic management by encompassing areas like strategy development, new economic policy, strategies for survival, competitive advantage, growth, mergers, globalization, innovation, and portfolio management.

The author also brings together numerous examples and case studies on companies like Infosys, Reliance, Biocon, and Amul to explain how organizations have faced and dealt with business and economic challenges.


Foreword

Charles Wilson
Preface

 
Introduction

 
Strategy Development Process-Basic Approach

 
Impact of New Economic Policy on Business

 
Core strategies for Survival

 
Creating Competitive Advantage

 
Corporate Growth Strategy

 
Portfolio Management

 
Globalization and New Order Organization

 
Competitiveness

 
Managing Innovation and Creativity

 
Corporate Excellence

 
Cases Studies

 
Appendix I: McKinsey's Economic Reform Route for India

 
Appendix II: Global Competitiveness Index 2008-09

 
Glossary

 
Bibliography

 
Index

 

In these times of tough competition, just being a good manager is not good enough. You have to be proficient in strategic management. The book comprehensively compiled all the business tools that managers need to survive challenges and succeed in an increasingly dynamic market. With chapters on strategy development, new economic policy, strategies for survival, competitive advantage, growth, managers, globalisation, innovation and portfolio management, this book also serves as a handy reference guide.

Mail Today

This book is highly recommended for all budding management professionals who aspire to become leaders and entrepreneurs in the long run since it explains all essential aspects of strategic management (supported with practical examples and case studies) that allows a manager to develop a winning plan for his / her company.

Consulting Ahead

The book is full of examples from Indian as well as multinational corporations; this is the strength of the book. Discussions are well supported by data and illustrations. Reader of a good book feels live talk with the author and many times it happens while reading this book. It’s a live presentation of corporate histories and case studies...a useful documentation for management students, teachers and researchers. As it discusses live cases of success and failure of many organisations it can be a valuable asset in the study room of corporate managers who are responsible for leading their organisations for growth.

South Asian Journal of Management

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ISBN: 9788132104421
$30.00