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A Practical Guide to Program Evaluation Planning
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A Practical Guide to Program Evaluation Planning
Theory and Case Examples



September 2008 | 184 pages | SAGE Publications, Inc

A Practical Guide to Program Evaluation Planning: Theory and Case Examples provides a step-by-step process to guide evaluators in planning a comprehensive, yet feasible, program evaluation—from start to design—within any context. No book currently on the market delineate the required steps for preparing to conduct an evaluation. The co-editors of this text developed a model to guide the complex process of planning for program evaluations in a variety of settings. This model, entitled Evaluation Planning Incorporating Context (EPIC), builds on previous work by providing a practical, applied step-by-step process for planning a program evaluation in any setting. Contributing authors then use the EPIC model to describe an evaluation process that they followed in a variety of settings. The EPIC model and the case examples presented in this book provide evaluators with the conceptual tools and a framework for thinking about the pre-evaluation tasks that may be necessary for a successful, useful, and informative evaluation.

Key Features

  • Present new evaluation planning model that provides a step-by step process for how to plan for a program evaluation in any context
  • Introduces students to the issues in planning for an evaluation within selected contexts using case studies
  • Focuses on planning prior to design by providing practical guidance to plan an evaluation from the start, before a design can or has been determined

Intended Audience

This is a vital supplemental text for evaluation courses.


Debra J. Holden and Marc A. Zimmerman
1. Introductions
Debra J. Holden and Marc A. Zimmerman
2. Evaluation Planning Here and Now
Julie A. Marshall
3. Planning for an Education Evaluation
Mari Millery
4. Planning for a Service Program Evaluation
Thomas M. Reischl and Susan P. Franzen
5. Planning for a Community-Based Program Evaluation
W. Douglas Evans, Kevin C. Davis, and Matthew C. Farrelly
6. Planning for a Media Evaluation
Marc A. Zimmerman and Debra J. Holden
7. Program Evaluation Planning: Overview and Analysis

Chose another text that was a better fit.

Dr Gina Bowlin
Sociology Geo Social Work Dept, University Of The Cumberlands
June 3, 2015

The text is more suited for undergraduate level.

Mr Cordell Riley
Van Loan School of Graduate & Professional Studies , Endicott College (Bermuda Program)
October 9, 2011

This is a book Dr. Sarah Keating accepted to use for the course.

Dr Stephanie DeBoor
Orvis School Of Nursing, University of Nevada - Reno
July 11, 2011

Sage College Publishing

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