Doing Visual Analysis

From Theory to Practice
First Edition
Per Ledin - Södertörn University, Sweden; Örebro University, Sweden
David Machin - Örebro University, Sweden
Doing Visual Analysis
January 2018 | 216 pages | Sage UK
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Description

Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.

Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:

  • Provides examples of how and where certain tools can be used in a project or dissertation
  • Discusses the type of research questions best suited to different tools and methods
  • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews

Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences. 

Contents

Chapter 1: What is visual communication?

Chapter 1: What is visual communication?

Chapter 2: Approaches to visual communication

Chapter 2: Approaches to visual communication

Chapter 3: Photographs

Chapter 3: Photographs

Chapter 4: Document design

Chapter 4: Document design

Chapter 5: Packaging

Chapter 5: Packaging

Chapter 6: Space design

Chapter 6: Space design

Chapter 7: Film clips

Chapter 7: Film clips

Chapter 8: Data presentation

Chapter 8: Data presentation

Chapter 9: Conclusion

Chapter 9: Conclusion

Additional materials

Description

Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.

Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:

  • Provides examples of how and where certain tools can be used in a project or dissertation
  • Discusses the type of research questions best suited to different tools and methods
  • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews

Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences. 

Contents

Chapter 1: What is visual communication?

Chapter 1: What is visual communication?

Chapter 2: Approaches to visual communication

Chapter 2: Approaches to visual communication

Chapter 3: Photographs

Chapter 3: Photographs

Chapter 4: Document design

Chapter 4: Document design

Chapter 5: Packaging

Chapter 5: Packaging

Chapter 6: Space design

Chapter 6: Space design

Chapter 7: Film clips

Chapter 7: Film clips

Chapter 8: Data presentation

Chapter 8: Data presentation

Chapter 9: Conclusion

Chapter 9: Conclusion

Additional materials

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Doing Visual Analysis

From Theory to Practice

Per Ledin , David Machin
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January 2018 | 216 pages | Sage UK

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Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.

Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:

  • Provides examples of how and where certain tools can be used in a project or dissertation
  • Discusses the type of research questions best suited to different tools and methods
  • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews

Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences. 


Table Of Contents:

  • Chapter 1: What is visual communication?
  • Chapter 2: Approaches to visual communication
  • Chapter 3: Photographs
  • Chapter 4: Document design
  • Chapter 5: Packaging
  • Chapter 6: Space design
  • Chapter 7: Film clips
  • Chapter 8: Data presentation
  • Chapter 9: Conclusion

Recent Product Reviews:

This is an accessible and useful text for undergraduates and Masters students to use. The very good use of examples of analysis and application of theory make it one of the few textbooks in this area that really takes the student reader through the various processes of sampling, application of theory and analysis in a lively and critical fashion. It does exactly what it promises, assists your students with applying theory to practice.
Dr Clive Hedges, School of Social Sciences, Business and Law, Teesside University
Easy to read style; logical progression of ideas; clear examples to demonstrate theory; very practical approach to deciphering the semiotics of advertising.
Dr Marguerite Sendall, School of Public Health & Social Work, Queensland University of Technology - Kelvin Grove Campus
Gives an solid insight to research fields concerning a semiological approach. I appreciate especially the chapters Packaging and Space design as they are normally not in focus in introductory literature and fill a certain gap. Doesn't convey a complete overview of image theory but illustrates nicely how one could conduct visual studies.
Dr Gregor Sterzenbach, Anthropology, LMU Muenchen
Well written and interesting. very suitable for under-graduate researchers.
Mr Paul Demetriou-Crane, Education, Havering College of Further and Higher Education
A cogent and accessible book that explains how meanings are made through visual and material resources. A must-read for those interested in conducting visual analysis.
Tommaso Milani, University of Gothenburg

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