You are here

Entrepreneurship
Share

Entrepreneurship
The Practice and Mindset

Additional resources:


January 2017 | 560 pages | SAGE Publications, Inc

Winner of the 2018 Textbook & Academic Authors Association’s The Most Promising New Textbook Award

From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text.

 

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward.  Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.  

 

Interactive eBook also available—Save when you bundle it with the print version!

 

Save when you bundle the print version with the interactive eBook version. Use bundle ISBN: 978-1-5063-7615-8. 
Learn more!


SAGE coursepacks: Our Content Tailored to Your LMS

 

Instructors! SAGE coursepacks makes it easy to import our quality instructor and student resource content into your school’s learning management system (LMS). Intuitive and simple to use, SAGE coursepacks allows you to customize course content to meet your students’ needs. Learn more


Thank you to our reviewers and contributors for all their hard work on this book.

 


 
Preface
 
Acknowledgements
 
About the Authors
 
An Open Letter to All Students
 
PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE
 
CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT
Entrepreneurship Requires Action and Practice

 
Entrepreneurship May Be Different From What You Think

 
A Brief History of the Evolution of Entrepreneurship in the United States

 
Types Of Entrepreneurship

 
The World Is Participating in Entrepreneurship

 
How This Book Will Help You Practice Entrepreneurship

 
 
CHAPTER 2. PRACTICING ENTREPRENEURSHIP
Two Main Perspectives on Entrepreneurship

 
The Five Skills Most Important to The Practice of Entrepreneurship

 
Entrepreneurship Is More a Method than a Process

 
The Practice of Entrepreneurship: An Introduction

 
The Concept of Deliberate Practice

 
 
CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET
The Power of Mindset

 
What Is Mindset?

 
The Self-Leadership Habit

 
The Creativity Habit

 
The Improvisation Habit

 
The Mindset as the Pathway to Action

 
 
CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP
The Role of Social Entrepreneurship

 
Social Entrepreneurship and Wicked Problems

 
Types of Social Entrepreneurship

 
Capital Markets for Social Entrepreneurs

 
Social Entrepreneurs and Their Stakeholders

 
Differences Between Social Entrepreneurship And Corporate Social Responsibility

 
Social Entrepreneurship and Global Inclusion

 
 
PART II . CREATING AND FINDING OPPORTUNITIES
 
CHAPTER 5. GENERATING NEW IDEAS
The Entrepreneurial Mindset and Opportunity Recognition

 
Opportunities Start with Thousands of Ideas

 
Two Pathways to Opportunity Identification

 
Opportunities Through Active Search and Alertness

 
From Idea Generation to Opportunity Recognition

 
 
CHAPTER 6. USING DESIGN THINKING
What Is Design Thinking?

 
Design Thinking as a Human-Centered Process

 
Design Thinking Requires Empathy

 
The Design-Thinking Process: Inspiration, Ideation, Implementation

 
Pathways Toward Observation and Insights

 
Interviewing as a Useful Technique for Identify Needs

 
Variations of the Design-Thinking Process

 
 
CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS
What Are Experiments?

 
The Six Steps of Scientific Experimentation

 
Hypotheses and Customer Identification

 
Generating Data and the Rules of Experimentation

 
Types of Experiments

 
The Power of Storyboarding

 
 
PART III . EVALUATING AND ACTING ON OPPORTUNITIES
 
CHAPTER 8. BUILDING BUSINESS MODELS
What Is a Business Model?

 
The Four Parts of a Business Model

 
The Customer Value Proposition (CVP)

 
Different Types of CVPs and Customer Segments

 
The Business Model Canvas (BMC)

 
 
CHAPTER 9. PLANNING FOR ENTREPRENEURS
The Importance of Planning to Entrepreneurs

 
The Trim Framework

 
Plans Take Many Forms

 
The Business Plan Debate

 
Tips for Writing Business Plans

 
 
CHAPTER 10. CREATING REVENUE MODELS
What Is a Revenue Model?

 
Different Types of Revenue Models

 
Generating Revenue From “Free”

 
Revenue and Cost Drivers

 
Pricing Strategies

 
Calculating Prices

 
 
CHAPTER 11. LEARNING FROM FAILURE
Failure and Entrepreneurship

 
The Failure Spectrum

 
Fear of Failure

 
Learning From Failure

 
Getting Gritty: Building a Tolerance for Failure

 
 
PART IV. RESOURCING NEW OPPORTUNITIES
 
CHAPTER 12. BOOTSTRAPPING FOR RESOURCES
What Is Bootstrapping?

 
Bootstrapping Strategies

 
Crowdfunding Versus Crowdsourcing

 
Crowdfunding Startups and Entrepreneurships

 
The Four Contexts for Crowdfunding

 
The Advantages of Crowdfunding

 
A Quick Guide to Successful Crowdfunding

 
 
CHAPTER 13. FINANCING FOR STARTUPS
What Is Equity Financing?

 
The Basics Of Valuation

 
Angel Investors

 
Venture Capitalists (VCs)

 
Due Diligence

 
The Entrepreneur’s Dilemma

 
 
APPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS
Financial Projections for Startups

 
Three Essential Financial Statements

 
Linkages between the Three Financial Statements

 
The Journey of Cash: The Cash Conversion Cycle

 
Building Pro Forma Financial Statements

 
Building Assumptions: Operating Policies and Other Key Assumptions

 
 
CHAPTER 14. DEVELOPING NETWORKS
The Power of Networks

 
The Value of Networks

 
Building Networks

 
Virtual Networking

 
Networking to Build the Founding Team

 
 
CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES
Legal Considerations

 
Types of Legal Structures

 
Legal Mistakes Made by Startups

 
Intellectual Property (IP)

 
Global IP Theft

 
Common IP Traps

 
Hiring Employees

 
 
CHAPTER 16. MARKETING AND PITCHING YOUR IDEA
The Role of Marketing and Pitching in Entrepreneurship

 
The Basic Principles of Marketing

 
Entrepreneurial Marketing

 
Marketing Through Social Media

 
Marketing Yourself

 
The Art of Pitching

 
 
APPENDIX B. The Pitch Deck
Overview of the Pitch Deck

 
Pitch Deck Slides

 
The Question and Answer Period

 
 
Glossary
 
Notes
 
Name Index
 
Subject Index

Supplements

Instructor Resource Site

The following online resources are included FREE with this text. For a brief demo, contact your sales representative today.

SAGE COURSEPACKS FOR INSTRUCTORS makes it easy to import our quality content into your school’s LMS. Intuitive and simple to use, it allows you to

Say NO to…

  • required access codes
  • learning a new system

Say YES to...

  • using only the content you want and need
  • high-quality assessment and multimedia exercises

For use in: Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

Don’t use an LMS platform? No problem, you can still access many of the online resources for your text via SAGE edge.

SAGE coursepacks includes:

  • Our content delivered directly into your LMS
  • Intuitive, simple format that makes it easy to integrate the material into your course with minimal effort
  • Pedagogically robust assessment tools that foster review, practice, and critical thinking, and offer a more complete way to measure student engagement, including:
    • Diagnostic chapter pre tests and post tests that identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives
    • Test banks built on Bloom’s Taxonomy that provide a diverse range of test items with ExamView test generation
    • Activity and quiz options that allow you to choose only the assignments and tests you want
    • Instructions on how to use and integrate the comprehensive assessments and resources provided
  • SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks) that is assignable, tied to learning objectives, and curated exclusively for this text to bring concepts to life and appeal to different learning styles, featuring:
    • Corresponding multimedia assessment options that automatically feed to your gradebook
    • Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions
    • Career insights from professionals in the field as well as news clips of current events
  • Additional video resources that bring concepts to life, are tied to learning objectives and make learning easier
  • Editable, chapter-specific PowerPoint® slides that offer flexibility when creating multimedia lectures so you don’t have to start from scratch but you can customize to your exact needs
  • Lecture notes that summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions
  • Lively and stimulating Entrepreneurial Exercises written by Heidi Neck that help students develop the discovery, thinking, reasoning, and implementation skills necessary to thrive in highly uncertain environments
  • Additional ideas for class activities and projects to give you even more options for engaging students in your class.
  • Sample course syllabi with suggested models for structuring your course that give you options to customize your course in a way that is perfect for you
  • Teaching notes for the cases that include sample answers to case questions, as well as summaries and analyses
  • Sample answers to questions in the text that provide an essential reference
  • Sample pitch decks that provide suggested models to help students in developing pitch decks of their own
  • Excel spreadsheets that accompany the appendix on financials
  • Integrated links to the interactive eBook that make it easy for your students to maximize their study time with this “anywhere, anytime” mobile-friendly version of the text. It also offers access to more digital tools and resources, including SAGE Premium Video
  • All tables and figures from the textbook 
Student Study Site
SAGE EDGE FOR STUDENTS enhances learning in an easy-to-use environment that offers:
  • Mobile-friendly flashcards that strengthen understanding of key terms and concepts, and make it easy to maximize your study time, anywhere, anytime
  • Mobile-friendly practice quizzes that allow you to assess how much you’ve learned and where you need to focus your attention
  • A customized online action plan that includes tips and feedback on progress through the course and materials
  • Chapter summaries with learning objectives that reinforce the most important material
  • Additional video and multimedia resources tied to learning objectives that bring concepts to life, making learning easier
  • Sample pitch decks that provide suggested models for developing a pitch

“This is a good solid basic book that could be helpful to students as they become serious about entrepreneurship. This book isn’t full of fluff that isn’t useful. It is a book that provides students the opportunity to develop skills that will be useful as they begin to develop as entrepreneurs.”

Nancy Kucinski
Hardin-Simmons University

“A solid, practical approach to entrepreneurship where the authors challenge students to think rather than just memorize for the exams.”

Dr. Martin Bressler
Southeastern Oklahoma State University
  •  
Key features

KEY FEATURES

  • Each chapter includes a “mindshift activity” where students take action outside the classroom in order to practice various aspects of entrepreneurship. 
  • Instructors are provided with detailed, imaginative experiential learning activities
  • A chapter on Learning From Failure helps students anticipate setbacks, develop grit, and understand the value of experimentation and iteration.
  • Coverage of contemporary topics such as design thinking, business model canvas, bootstrapping, and crowdfunding are covered in depth, exposing your students to the latest developments in the field.  
  • The text concludes with Creating Your Pitch Deck, delivering a template to help students create a unique and memorable way to present their business idea to investors.

For instructors

Please select a format:

Select a Purchasing Option

Electronic version
Prices from
$60.00*
*180 day rental

Loose-leaf
ISBN: 9781506377735
$90.00

Paperback
ISBN: 9781483383521
$120.00