Doing Sociology 12.3 Exploring Cultural Hegemony in Media
In this exercise, you will consider depictions of biracial or multiracial individuals, interracial relationships, and multiracial families in advertisements.
Write answers to the following questions:
Note to Instructors:
This activity helps students critically analyze the cultural texts they consume. Tom Nicholas’ video “Hegemony: WTF? An introduction to Gramsci and cultural hegemony” may be helpful to show prior to completing the activity: https://www.youtube.com/watch?v=-LI_2-qsovo (11:30 minutes). You can have students answer the questions individually, discuss as a group, or upload written or video responses as a homework assignment to your learning management system (such as Blackboard) to demonstrate their understanding of cultural hegemony.