Focus Groups
Theory and Practice
Third Edition
David W. Stewart
- Loyola Marymount University, USA
Prem N. Shamdasani
- National University of Singapore, Singapore
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Go to College Publishing WebsiteDescription
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.
Contents
1. Introduction: Focus Group History, Theory, and Practice
1. Introduction: Focus Group History, Theory, and Practice
2. Group Dynamics and Focus Group Research
2. Group Dynamics and Focus Group Research
3. Focus Groups and the Research Toolbox
3. Focus Groups and the Research Toolbox
4. Recruiting Focus Group Participants and Designing the Interview Guide
4. Recruiting Focus Group Participants and Designing the Interview Guide
5. The Focus Group Moderator
5. The Focus Group Moderator
6. Conducting the Focus Group
6. Conducting the Focus Group
7. Analyzing Focus Group Data
7. Analyzing Focus Group Data
8. Focus Groups in Practice
8. Focus Groups in Practice
9. Virtual Focus Groups and Other Group Methods
9. Virtual Focus Groups and Other Group Methods
10. Conclusion
10. Conclusion
Description
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.
Contents
1. Introduction: Focus Group History, Theory, and Practice
1. Introduction: Focus Group History, Theory, and Practice
2. Group Dynamics and Focus Group Research
2. Group Dynamics and Focus Group Research
3. Focus Groups and the Research Toolbox
3. Focus Groups and the Research Toolbox
4. Recruiting Focus Group Participants and Designing the Interview Guide
4. Recruiting Focus Group Participants and Designing the Interview Guide
5. The Focus Group Moderator
5. The Focus Group Moderator
6. Conducting the Focus Group
6. Conducting the Focus Group
7. Analyzing Focus Group Data
7. Analyzing Focus Group Data
8. Focus Groups in Practice
8. Focus Groups in Practice
9. Virtual Focus Groups and Other Group Methods
9. Virtual Focus Groups and Other Group Methods
10. Conclusion
10. Conclusion
March 2014 | 224 pages | Sage US
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The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.
Table Of Contents:
- 1. Introduction: Focus Group History, Theory, and Practice
- 2. Group Dynamics and Focus Group Research
- 3. Focus Groups and the Research Toolbox
- 4. Recruiting Focus Group Participants and Designing the Interview Guide
- 5. The Focus Group Moderator
- 6. Conducting the Focus Group
- 7. Analyzing Focus Group Data
- 8. Focus Groups in Practice
- 9. Virtual Focus Groups and Other Group Methods
- 10. Conclusion