Introduction to Human Communication
Perception, Meaning, and Identity
Third Edition
Susan R. Beauchamp
- Bryant University
Stanley J. Baran
- Bryant University
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Now published by Sage
Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they've learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they've learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
| |
Contents
Chapter 1: The Communication Process: Perception, Meaning, and Identity
- The Process of Creating Meaning
- Culture, Perception, and Schemas
- Signs and Symbols
- Communication, Perception, Identity . . . and Power
Chapter 2: Communication Research and Inquiry
- Theory and Scientific Inquiry
- Three Philosophical Questions That Shape Scientific Inquiry
- Traditions of Communication Inquiry
- Tools of Observation: Research Methods
Chapter 3: Verbal Communication
- The Structure of Language
- Language and Thought
- The Functions of Language
- Language and Meaning Making
- Language and Protecting Self-Identity
Chapter 4: Nonverbal Communication
- What Is Nonverbal Communication?
- Theory of Nonverbal Coding Systems
- Types of Nonverbal Coding Systems
- Nonverbal Coding Errors and Identity
Chapter 5: Listening
- What Is Listening?
- Misconceptions About Listening
- Barriers to Effective Listening
- Becoming an Effective Listener
Chapter 6: Relational and Conflict Communication
- Interpersonal Communication and Relationship Management
- Relational Communication Theories
- Interpersonal Communication and Conflict
Chapter 7: Communicating in Small Groups
- Small Groups: Types, Dynamics, and Structure
- Group Development, Cohesion, and Breakdown
- Leadership and Power
Chapter 8: Organizational Communication
- Types and Movement of Organizational Messages
- Communicating Well in a Bureaucratic System
- Organizational Climate and Culture
Chapter 9: Intercultural Communication
- What Is Intercultural Communication?
- How Cultural Values Shape Communication
- The “Naturalness” of Prejudice and Its Antidote
Chapter 10: Mass Communication
- What Is Mass Communication?
- Culture, Communication, and Mass Media
- Characteristics of Media Consumers and Media Industries
- Theories of Mass Communication
Chapter 11: Media Literacy
- What Is Media Literacy?
- Media Literacy Questions
- What Does It Mean to Be Media Literate?
- Media Literacy Scholarship
- Media Literacy and Meaning Making
Chapter 12: Social Media and Personal Communication Technologies
- The Double Edge of Changing Communication Technologies
- The Dark Side of Social Media and Personal Communication Technologies
- How Computer-Mediated Communication Affects Identity
- Face-to-Face or Online: The Internet and Interpersonal Communication
- Social Media, Loneliness, and Personal Well-Being
Chapter 13: Persuasion and Social Influence
- What Is Persuasion?
- Values, Attitudes, Beliefs, Behaviors, and Dissonance Theory
- What Factors Influence Persuasion?
- The Elaboration Likelihood Model of Persuasion
- Processes of Attitude Change
Chapter 14: Health Communication
- Communication and a Long and Healthy Life
- Health Communication in Provider–Client Settings
- Health Communication Contexts
- Health Communication and the Internet
Chapter 15: Public Speaking: An Overview
- The Importance of Public Speaking
- Types of Speeches
- A Crash Course in Public Speaking
- Identifying the Steps of Speech Preparation
- Overcoming Public Speaking Anxiety
Description
Now published by Sage
Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they've learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they've learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
| |
Contents
Chapter 1: The Communication Process: Perception, Meaning, and Identity
- The Process of Creating Meaning
- Culture, Perception, and Schemas
- Signs and Symbols
- Communication, Perception, Identity . . . and Power
Chapter 2: Communication Research and Inquiry
- Theory and Scientific Inquiry
- Three Philosophical Questions That Shape Scientific Inquiry
- Traditions of Communication Inquiry
- Tools of Observation: Research Methods
Chapter 3: Verbal Communication
- The Structure of Language
- Language and Thought
- The Functions of Language
- Language and Meaning Making
- Language and Protecting Self-Identity
Chapter 4: Nonverbal Communication
- What Is Nonverbal Communication?
- Theory of Nonverbal Coding Systems
- Types of Nonverbal Coding Systems
- Nonverbal Coding Errors and Identity
Chapter 5: Listening
- What Is Listening?
- Misconceptions About Listening
- Barriers to Effective Listening
- Becoming an Effective Listener
Chapter 6: Relational and Conflict Communication
- Interpersonal Communication and Relationship Management
- Relational Communication Theories
- Interpersonal Communication and Conflict
Chapter 7: Communicating in Small Groups
- Small Groups: Types, Dynamics, and Structure
- Group Development, Cohesion, and Breakdown
- Leadership and Power
Chapter 8: Organizational Communication
- Types and Movement of Organizational Messages
- Communicating Well in a Bureaucratic System
- Organizational Climate and Culture
Chapter 9: Intercultural Communication
- What Is Intercultural Communication?
- How Cultural Values Shape Communication
- The “Naturalness” of Prejudice and Its Antidote
Chapter 10: Mass Communication
- What Is Mass Communication?
- Culture, Communication, and Mass Media
- Characteristics of Media Consumers and Media Industries
- Theories of Mass Communication
Chapter 11: Media Literacy
- What Is Media Literacy?
- Media Literacy Questions
- What Does It Mean to Be Media Literate?
- Media Literacy Scholarship
- Media Literacy and Meaning Making
Chapter 12: Social Media and Personal Communication Technologies
- The Double Edge of Changing Communication Technologies
- The Dark Side of Social Media and Personal Communication Technologies
- How Computer-Mediated Communication Affects Identity
- Face-to-Face or Online: The Internet and Interpersonal Communication
- Social Media, Loneliness, and Personal Well-Being
Chapter 13: Persuasion and Social Influence
- What Is Persuasion?
- Values, Attitudes, Beliefs, Behaviors, and Dissonance Theory
- What Factors Influence Persuasion?
- The Elaboration Likelihood Model of Persuasion
- Processes of Attitude Change
Chapter 14: Health Communication
- Communication and a Long and Healthy Life
- Health Communication in Provider–Client Settings
- Health Communication Contexts
- Health Communication and the Internet
Chapter 15: Public Speaking: An Overview
- The Importance of Public Speaking
- Types of Speeches
- A Crash Course in Public Speaking
- Identifying the Steps of Speech Preparation
- Overcoming Public Speaking Anxiety
Reviews
Introduction to Human Communication
Perception, Meaning, and Identity
September 2023 | 464 pages | Sage US
| Format | Published Date | ISBN | Price |
|---|
Now published by Sage
Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they've learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they've learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
| |
Table Of Contents:
- Chapter 1: The Communication Process: Perception, Meaning, and Identity
- The Process of Creating Meaning
- Culture, Perception, and Schemas
- Signs and Symbols
- Communication, Perception, Identity . . . and Power
- Chapter 2: Communication Research and Inquiry
- Theory and Scientific Inquiry
- Three Philosophical Questions That Shape Scientific Inquiry
- Traditions of Communication Inquiry
- Tools of Observation: Research Methods
- Chapter 3: Verbal Communication
- The Structure of Language
- Language and Thought
- The Functions of Language
- Language and Meaning Making
- Language and Protecting Self-Identity
- Chapter 4: Nonverbal Communication
- What Is Nonverbal Communication?
- Theory of Nonverbal Coding Systems
- Types of Nonverbal Coding Systems
- Nonverbal Coding Errors and Identity
- Chapter 5: Listening
- What Is Listening?
- Misconceptions About Listening
- Barriers to Effective Listening
- Becoming an Effective Listener
- Chapter 6: Relational and Conflict Communication
- Interpersonal Communication and Relationship Management
- Relational Communication Theories
- Interpersonal Communication and Conflict
- Chapter 7: Communicating in Small Groups
- Small Groups: Types, Dynamics, and Structure
- Group Development, Cohesion, and Breakdown
- Leadership and Power
- Chapter 8: Organizational Communication
- Types and Movement of Organizational Messages
- Communicating Well in a Bureaucratic System
- Organizational Climate and Culture
- Chapter 9: Intercultural Communication
- What Is Intercultural Communication?
- How Cultural Values Shape Communication
- The “Naturalness” of Prejudice and Its Antidote
- Chapter 10: Mass Communication
- What Is Mass Communication?
- Culture, Communication, and Mass Media
- Characteristics of Media Consumers and Media Industries
- Theories of Mass Communication
- Chapter 11: Media Literacy
- What Is Media Literacy?
- Media Literacy Questions
- What Does It Mean to Be Media Literate?
- Media Literacy Scholarship
- Media Literacy and Meaning Making
- Chapter 12: Social Media and Personal Communication Technologies
- The Double Edge of Changing Communication Technologies
- The Dark Side of Social Media and Personal Communication Technologies
- How Computer-Mediated Communication Affects Identity
- Face-to-Face or Online: The Internet and Interpersonal Communication
- Social Media, Loneliness, and Personal Well-Being
- Chapter 13: Persuasion and Social Influence
- What Is Persuasion?
- Values, Attitudes, Beliefs, Behaviors, and Dissonance Theory
- What Factors Influence Persuasion?
- The Elaboration Likelihood Model of Persuasion
- Processes of Attitude Change
- Chapter 14: Health Communication
- Communication and a Long and Healthy Life
- Health Communication in Provider–Client Settings
- Health Communication Contexts
- Health Communication and the Internet
- Chapter 15: Public Speaking: An Overview
- The Importance of Public Speaking
- Types of Speeches
- A Crash Course in Public Speaking
- Identifying the Steps of Speech Preparation
- Overcoming Public Speaking Anxiety
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