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Journal of Macromarketing

Journal of Macromarketing

Published in Association with Macromarketing Society
Examining the Interactions among Markets, Marketing, and Society
Other Titles in:
Marketing | Social Marketing

eISSN: 15526534 | ISSN: 02761467 | Current volume: 44 | Current issue: 2 Frequency: Quarterly

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

  • How markets and marketing systems operate
  • Classical and nontraditional examinations of the role of marketing in socio-economic development
  • The origins, growth, and development of marketing history as an activity and marketing thought
  • The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
  • Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.

This journal is a member of the Committee on Publication Ethics (COPE).

The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.

Editor
M. Joseph Sirgy Virginia Tech, USA
Previous Editors
Associate Editors
Wided Batat University of Lyon, France
Karim Ben Slimane ISC Paris, France
Ahmet Ekici Bilkent University, Turkey
Alexandra Ganglmair-Wooliscroft Massey University, New Zealand
Wencke Gwozdz University of Giessen, Germany
Michaela Haase Freie Universität Berlin, Germany
Michael S.W. Lee University of Auckland, New Zealand
Pierre McDonagh University of Bath, UK
Sussie Morrish University of Canterbury, New Zealand
Alexander Nill University of Nevada, USA
Teresa Pavia University of Utah, USA
Don R. Rahtz College of William & Mary, USA
Anthony Samuel Cardiff University, UK
Clifford J. Shultz, II Loyola University Chicago, USA
Julie Stanton The Pennsylvania State University-Media, USA
Forrest Watson Dickinson University, USA
Dave Webb University of Western Australia, Australia
Terrence H. Witkowski California State University, Long Beach, USA
Ben Wooliscroft Auckland University of Technology, New Zealand
Byunghee Yu Duksung Women’s University
Editorial Policy Board
Stacey Baker Creighton University, USA
Andrés Barrios Universidad De Los Andes, Colombia
Karim Ben Slimane ISC Paris, France
Stefanie Beninger Nyrenrode Business School, Netherlands
Raymond Benton, Jr. Loyola University Chicago, USA
Chris Blocker Colorado State University, USA
Alan Bradshaw Royal Holloway University of London, UK
Jack Cadeaux University of New South Wales, Australia
Sylvain Charlebois Delhousie University, Canada
Marius Claudy University College Dublin, Ireland
Christine Domegan National University of Ireland - Galway, Ireland
Ahmet Ekici Bilkent University, Turkey
Tina Facca-Miess John Carroll University, USA
Alexandra Ganglmair-Wooliscroft Massey University, New Zealand
Stephanie Oneto University of Wyoming, USA
James W. Gentry University of Nebraska, Lincoln, USA
Wencke Gwozdz University of Giessen, Germany
Michaela Haase Freie Universität Berlin, Germany
Wendy Hein University of London, UK
Sabrina Helm University of Arizona, USA
Ronald P. Hill American University, USA
Shelby D. Hunt Texas Tech University, USA
Anne-Marie Kennedy University of Canterbury, New Zealand
Finola Kerrigan University of Birmingham, UK
Olga Kravets Royal Holloway, University of London, UK
Mikko Laamanen EMLYON Business School, France
Eugene Laczniak Marquette University, USA
Marilyn Liebrenz-Himes George Washington University, USA
Helge Löbler Universität Leipzig, Germany
Nguyen Thi Tuyet Mai National Economics University, Vietnam
Pierre McDonagh University of Bath, UK
Alexander Nill University of Nevada Las Vegas, USA
Teresa Pavia University of Utah, USA
Mark Peterson University of Wyoming, USA
Pia Polsa Hanken School of Economics, Finland
Josephine Previte University of Queensland, Australia
Andrea Prothero University College Dublin, Ireland
Don R. Rahtz College of William & Mary, USA
William Redmond Indiana State University, USA
Alexander Reppel Royal Holloway, University of London, UK
Terri Rittenburg University of Wyoming, USA
Anthony Samuel Cardiff University, UK
Nicholas Santos Creighton University, USA
Clifford J. Shultz, II Loyola University Chicago, USA
Anne Veeck University of Western Michigan, USA
Forrest Watson Dickinson University, USA
Dave Webb University of Western Australia, Australia
William Wilkie University of Notre Dame, USA
Terrence H. Witkowski California State University, Long Beach, USA
Ben Wooliscroft Auckland University of Technology, New Zealand
Byunghee Yu Duksung Women’s University
Detlev Zwick York University, Canada
Manuscript Review Board
Stacey M. Baker Creighton University, USA
Ingrid Becker University of St. Gallen, Switzerland
Stefanie Beninger Nyrenrode Business School, Netherlands
Raymond Benton, Jr. Loyola University Chicago, USA
Józef Berács Corvinus University of Budapest, Hungary
Chris Blocker Colorado State University, USA
Steven M. Burgess University of Cape Town, South Africa
Timothy Burkink University of Nebraska, USA
Mario Campana University of London, Goldsmiths, UK
Sylvain Charlebois Delhousie University, Canada
Andreas Chatzidakis Royal Holloway, University of London, UK
Charlene Dadzie University of South Alabama, USA
Aron Darmody Carleton University , Canada
Beatriz DeQuero-Navarro Independent Researcher
Susan Dobscha Bentley College, USA
Christine Domegan National University of Ireland - Galway, Ireland
Jenna Drenton Loyola University Chicago, USA
Claudia Dumitrescu Central Washington University, USA
Giana Eckhardt King’s College London, UK
Karin M. Ekström University of Borås, Sweden
Tina Facca-Miess John Carroll University, USA
O.C. Ferrell Auburn University, USA
Stephanie Geiger-Oneto University of Wyoming, USA
James W. Gentry University of Nebraska, Lincoln, USA
Guliz Ger Bilkent University, Turkey
Gregory T. Gundlach University of North Florida, USA
Sabrina Helm University of Arizona, USA
Marcus Hemais Pontificia Universidade Catolica do Rio de Janeiro, Brazil
Ronald P. Hill American University, USA
Aimee Huff Oregon State University, USA
Renee S. Hughner Arizona State University, USA
Tomas Hult Michigan State University, USA
Ashlee Humphreys Northwestern University, USA
Charles A. Ingene University of Oklahoma, USA
Frédéric Jallat ESCP-EAP European School of Management, France
D.G. Brian Jones Quinnipiac University, USA
Annamma Joy University of British Columbia, Canada
Djavonblek Kadirov Victoria University at Wellington, New Zealand
Carol Kaufman-Scarborough Rutgers University, USA
Finola Kerrigan University of Birmingham, UK
William E. Kilbourne Clemson University, USA
Thomas A. Klein University of Toledo, USA
Olga Kravets Royal Holloway, University of London, UK
Roger A. Layton University of New South Wales, Australia
Dong-Jin Lee Yonsei University, South Korea
Vicki Little Monash University Malaysia, Malaysia
Helge Löbler Universität Leipzig, Germany
Nguyen Thi Tuyet Mai National Economics University, Vietnam
Kim McKeage Hamline University, USA
Michael P. Mokwa Arizona State University, USA
Elizabeth Moore University of Notre Dame, USA
Michael R. Mullen Florida Atlantic University, USA
Patrick E. Murphy University of Notre Dame, USA
Nelson Oly Ndubisi University of Qatar, Qatar
Aidan O'Driscoll Dublin Institute of Technology, Ireland
John O'Shaughnessy Columbia University, USA
Glenn S. Omura Michigan State University, USA
Yigang Pan York University, Canada
Jaqueline Pels Universidad Torcuato di Tella, Argentina
Mark Peterson University of Wyoming, USA
Pia Polsa Hanken School of Economics, Finland
Josephine Previte University of Queensland, Australia
William Redmond Indiana State University, USA
Alexander Reppel Royal Holloway, University of London, UK
Terri Rittenburg University of Wyoming, USA
Ozlem Sanikici University of Glasgow, UK
Jonathan Schroeder Rochester Institute of Technology, USA
Stanley J. Shapiro Simon Fraser University, Burnaby, Canada
Eric H. Shaw Florida Atlantic University, USA
Georgios Spais Hellenic Open University, Greece
Mark Speece American University of Kuwait, Kuwait
Srinivas Sridharan Monash University, Australia
Mark Tadajewski York University, UK
Stephen I. Ukenna Covenant University, Nigeria
Rohit Varman University of Birmingham, UK
Anne Veeck University of Western Michigan, USA
Srinivas Venugopal University of Vermont, USA
Irena Vida University of Ljubljana, Slovenia
Madhu Viswanathan Loyola Marmount University, LA, USA
Jeff Wang Monash University, Australia
Zhiyong Yang City University of Hong Kong
Nan Zhou City University of Hong Kong
Lilia Ziamou Baruch College, City University of New York, USA
Detlev Zwick York University, Canada
Emeritus Members
O.C. Ferrell Auburn University, USA
George Fisk Emory University, USA
Charles Goeldner University of Colorado at Boulder, USA
Shelby D. Hunt Texas Tech University, USA
William E. Kilbourne Clemson University, USA
Thomas A. Klein University of Toledo, USA
Eugene Laczniak Marquette University, USA
Roger A. Layton University of New South Wales, Australia
Robert Mittelstaedt University of Nebraska, Lincoln, USA
Stanley Shapiro Simon Fraser University, Burnaby, Canada
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