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This text is ideal for business and management students who are seeking a proficiency in statistics to prepare them for research and decision making in a business line-management role. The illustration of the various applications are accessible and understandable, as are the welcome illustrations in both Excel and SPSS, which can provide students with necessary skills and proficiencies as they move through their studies and into graduate level employment.
The most considerable appeal of Statistics in Business and Management is to offer students a unique opportunity to learn both basic statistics that are essential for business and management and some useful statistics tools such as Excel and SPSS. This book helps students to undertake statistical analysis as well as interpret the results. Another beauty of this textbook is that it is written using plain and simple language and it provides numerous examples to explain every topic.
This textbook is ideal for those students seeking a clear understanding of business statistics and their applications. The strength of this textbook is in the large number of worked examples with clearly explained solutions. Furthermore, the use Microsoft Excel and IBM SPSS Statistics software packages is employed within the solution process.
This book provides very useful and important information on methods of analysis that are extremely useful for my studies in social media marketing and their measurement. It offers insightful and very easy to understand explanations as to multiple methods of analysis that can be used during my studies. Very highly recommended.
As a student, one can often wonder how (or even if) a theory or concept is relevant to real-world situations. This is not the case with Glyn’s books, combining theory with relevant, illustrative examples, not just explaining the concept in question, but showing how they are implemented and used. From my own experience, this helps keep students interested and motivated as they know they are not just learning how to pass an assignment, but attaining skills and knowledge which employers crave in graduates.