SAGE to publish the International Journal of Market Research on behalf of the Market Research Society
The IJMR is a leading resource for academics and professionals, publishing cutting edge research on market research and insight practices worldwide. The journal provides a forum for debate and discussion on all aspects of research and insight including: applications, methodologies, new technologies, as well as strategic and management issues.
Editor in Chief Peter Mouncey remarked:
“The IJMR provides academics and practitioners with an important space for the discussion of new and innovative research and insight best practice including the latest techniques for effective evidence gathering. In its new home with SAGE I am delighted that the journal will benefit from enhanced publishing services, including wider distribution, which will ensure that its content adds to and enriches the discussions and debates taking place within the market research community.”
Jane Frost CBE, Chief Executive of MRS, commented:
“Providing researchers with access to the latest information in the field is a vital part of MRS’ work, so we are delighted to be partnering with SAGE as we continue to improve and enhance our content. With SAGE’s help, we are confident that we will meet the diverse needs of today’s researchers, ensuring that research and insight professionals globally have easy access to IJMR’s high-quality commentary.”
Miranda Nunhofer, Executive Director, Humanities and Social Science Journals, SAGE Publishing, further commented:
“The IJMR is a vital forum for the dissemination of innovative studies that elevate market research practice worldwide and we are thrilled to be working with the Market Research Society to bring this important research to practitioners and academics around the globe.”
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Find out more about the journal here.
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Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 1000 journals and over 800 new books each year, spanning a wide range of subject areas. Our growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com
The Market Research Society (MRS) is the world's leading research association. For all those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy. https://www.mrs.org.uk/