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Sport Management
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Sport Management

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April 2009 | 256 pages | Learning Matters
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This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.


 
Introduction
 
An overview of sport management
 
Enhance graduate employability in sport
 
Sports marketing
 
Financial accountability in sports organisations
 
Strategic management
 
Human resource management
 
Planning, monitoring, controlling and evaluating sports organisations
 
Sports entrepreneurship
 
Risk management and the sport manager
 
Sports development
 
Managing events
 
Funding, investment and sponsorship in sport
 
Sport and the law
 
Sustainability for sports management

This is perfect for 1st year undergraduate students, as like many texts in this series, the information is presented in a logical format, is relatively easy to follow, and contains various learning activities to engage the student further.

Mr Ryan Thomas
Faculty of Sport, Media & Creative Arts, College of St Mark and St John
November 12, 2012

This book will support our students in the knowledge and understanding of sport management. This provides relevant information fo rthe students to consider prior to undertaking their next steps in business. The book covers a broad topics that will support the programme.

Emerick Kaitell
School of Education (Froebel), Roehampton University
July 10, 2012

This is a useful undergraduate book which will student facilitate learning . Sport Management is an area which is difficult for students with limited experience to read about and to understand. The author has achieved an informative and interesting read.

Dr Rhonda Cohen
Sport (Archway), Middlesex University
January 3, 2012
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