Survey Research Methods

Fifth Edition
Floyd J. Fowler
Applied Social Research Methods
Survey Research Methods
September 2013 | 184 pages | Sage US
Create Flyer

If you’re in North America, please visit our Sage College Publishing website to purchase or sample this book:

Go to College Publishing Website

Description

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.


Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more. 



Contents

1. Introduction

1. Introduction

2. Types of Error in Surveys

2. Types of Error in Surveys

3. Sampling

3. Sampling

4. Nonresponse: Implementing a Sample Design

4. Nonresponse: Implementing a Sample Design

5. Methods of Data Collection

5. Methods of Data Collection

6. Designing Questions to Be Good Measures

6. Designing Questions to Be Good Measures

7. Evaluating Survey Questions and Instruments

7. Evaluating Survey Questions and Instruments

8. Survey Interviewing

8. Survey Interviewing

9. Preparing Survey Data for Analysis

9. Preparing Survey Data for Analysis

10. Analyzing Survey Data

10. Analyzing Survey Data

11. Ethical Issues in Survey Research

11. Ethical Issues in Survey Research

12. Providing Information about Survey Methods

12. Providing Information about Survey Methods

13. Survey Error in Perspective

13. Survey Error in Perspective

Additional materials

Description

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.


Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more. 



Contents

1. Introduction

1. Introduction

2. Types of Error in Surveys

2. Types of Error in Surveys

3. Sampling

3. Sampling

4. Nonresponse: Implementing a Sample Design

4. Nonresponse: Implementing a Sample Design

5. Methods of Data Collection

5. Methods of Data Collection

6. Designing Questions to Be Good Measures

6. Designing Questions to Be Good Measures

7. Evaluating Survey Questions and Instruments

7. Evaluating Survey Questions and Instruments

8. Survey Interviewing

8. Survey Interviewing

9. Preparing Survey Data for Analysis

9. Preparing Survey Data for Analysis

10. Analyzing Survey Data

10. Analyzing Survey Data

11. Ethical Issues in Survey Research

11. Ethical Issues in Survey Research

12. Providing Information about Survey Methods

12. Providing Information about Survey Methods

13. Survey Error in Perspective

13. Survey Error in Perspective

Additional materials

SAGE Publishing Logo

Survey Research Methods

Floyd J. Fowler
Cancel Print

September 2013 | 184 pages | Sage US

Format Published Date ISBN Price

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.


Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more. 




Table Of Contents:

  • 1. Introduction
  • 2. Types of Error in Surveys
  • 3. Sampling
  • 4. Nonresponse: Implementing a Sample Design
  • 5. Methods of Data Collection
  • 6. Designing Questions to Be Good Measures
  • 7. Evaluating Survey Questions and Instruments
  • 8. Survey Interviewing
  • 9. Preparing Survey Data for Analysis
  • 10. Analyzing Survey Data
  • 11. Ethical Issues in Survey Research
  • 12. Providing Information about Survey Methods
  • 13. Survey Error in Perspective

Recent Product Reviews:

“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.”
Joseph Kush, Duquesne University–Pittsburgh
“[The book] is accessible enough for the masters students but theoretical enough for the doctoral students.”
Claudette Peterson, North Dakota State University–Fargo
“Even students with very little background in research methods can follow this text easily.”
Candan Duran-Aydintug, University Of Colorado–Denver
“The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.”
Gilbert Jacobs, Mercyhurst College–Erie

Recommendations