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The Communication Playbook
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The Communication Playbook

First Edition
Available with:


August 2018 | 536 pages | SAGE Publications, Inc
Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael W. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.

This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo.
  • Digital Option / Courseware
    SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class.
    • Assignable Video with Assessment
      Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.
  • LMS Cartridge (formerly known as SAGE Coursepacks): Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.  Learn more.
  • GoREACT
    Don’t just record–GoREACT! Offer your students an easy, interactive web video tool for recording, video sharing, and evaluating speeches within a secure online platform. Learn more.

 
Preface
 
Acknowledgments
 
About the Authors
 
Chapter 1: Start Right Here
What Is Communication Presence

 
What Is Communication?

 
Essentials of Communication

 
Visualizing the Communication Process in Action

 
How Good a Communicator Are You?

 
Why Do We Communicate?

 
 
Chapter 2: Having Communication Presence in a Multicultural Society and World
Cultures’ Many Faces

 
What Happened to the Melting Pot?

 
Culture and Communication

 
Cultures Within Cultures

 
Dimensions of Culture in Action

 
Technology and Community

 
 
Chapter 3: The “I” Behind the Eye: Perception and the Self
Perception of the Self, Others, and Experience

 
Perceiving the “I” Affects Perception of You

 
The Connection Between Self-Concept and Behavior

 
Factors Affecting Self-Concept and Outlook

 
How to Enhance Self-Awareness

 
Barriers to Perceiving Yourself and Others Clearly

 
Gender, Self-Concept, and Perception

 
Culture, Self-Concept, and Perception

 
 
Chapter 4: Communicating With Words: Helping Minds Meet
Language Is Alive: We Use Words to Share Meaning

 
Problems With the Communication of Meaning

 
Barriers to Understanding: Patterns of Miscommunication

 
Culture and Language

 
Gender and Language

 
Words and Power

 
Profanity and Obscenity

 
Technology and Language Use

 
 
Chapter 5: Nonverbal Messages Speak
Characteristics of Nonverbal Communication

 
Functions of Nonverbal Communication

 
Types of Nonverbal Communication

 
Truth, Deception, and Nonverbal Cues

 
Gender and Nonverbal Behavior

 
Culture and Nonverbal Behavior

 
Technology and Nonverbal Communication

 
 
Chapter 6: Listening, Feedback, and Critical Thinking
Listening and Communication

 
Types of Listening

 
The Stages of Listening: More Than Meets the Ear

 
More on the Ethics of Listening: Identifying Problem Behaviors

 
Responding With Feedback

 
The Importance of Critical Thinking

 
Gender and Listening Style

 
Cultural Influences on Listening

 
Technology’s Influence on Listening and Critical Thinking

 
 
Chapter 7: Understanding Relationships
What Is An Interpersonal Relationship?

 
Conversing: Connecting Through Interpersonal Dialogue

 
Relationships Differ in Breadth and Depth

 
Analyzing Relationships

 
Lying, Trust, and Relationships

 
Laughter as Interpersonal Tool

 
Gender and Relationships

 
Culture and Relationships

 
More on Technology and Relationships

 
 
Chapter 8: Person to Person: Handling Emotions and Conflict
Five Factors Contributing to Relationship Interest

 
Understanding the Uncertainty Factor

 
Types of Relationships

 
Emotions and Relationships

 
Expressing and Sharing Feelings

 
Experiencing Relational Conflict

 
Technology, Relationships, and the Communication of Emotion

 
 
Chapter 9: Teamwork: Strategies for Decision Making and Problem Solving
Groups, Teams, and You

 
Characteristics and Components of Groups

 
Using Groups to Make Decisions and Solve Problems

 
Understanding the Roles Group Members Play

 
Understanding Group Member Relationships

 
Decision Making In Groups: Reaching Goals

 
Gender, Culture, Technology, and Group Interaction

 
 
Chapter 10: Leading Others and Resolving Conflict
APPROACHES TO LEADERSHIP: THE LEADER IN YOU

 
Theories of Leadership

 
Leading the Way Through Conflict Management

 
The Influence of Gender, Culture, and Technology on Leadership and Conflict Management

 
 
Chapter 11: Public Speaking and You
BUILDING PUBLIC SPEAKING CONFIDENCE

 
Approaching Speech Making Systematically: A Primer for Giving Your First Speech

 
Analyze Yourself

 
Analyze Your Audience

 
Analyze the Occasion

 
Select Your Topic

 
Narrow The Topic and Clarify Your Purpose

 
 
Chapter 12: Researching, Supporting, and Outlining Your Speech
Research Your Topic

 
Select the Best Support Possible

 
Linear and Configural Formats

 
Outlining Your Speech: Building a Speaking Framework

 
Beginnings and Endings

 
 
Chapter 13: Using Presentation Aids and Delivering Your Speech
Selecting and Preparing Presentation Aids

 
Preparing to Speak

 
Rehearsing

 
Presenting: Keys to Remember

 
Beyond the Presentation: Assessing Your Effectiveness

 
 
Chapter 14: Informative Speaking
Sharing and Conceptualizing Information

 
Types of Informative Presentations

 
Guidelines for Informative Speakers

 
 
Chapter 15: Persuasive Speaking
The Purpose of Persuasion

 
Types of Persuasive Speeches

 
Understanding Monroe’s Motivated Sequence

 
Persuading Responsibly, Strategically, and Credibly

 
Guidelines for Persuading Effectively

 
 
Appendix: Interviewing and Developing Professional Relationships
The Employment Interview: Beyond Casual Communication

 
Securing the Interview: Tools and Tasks

 
Conducting an Interview

 
Impression Management and Interviewee Presence

 
Looking at the Law: Illegal Interview Questions

 
Diversity, Technology, and the Interview

 
 
Answer Key
 
Glossary
 
Notes
 
Index

Supplements

Student Study Site

edge.sagepub.com/gamblecp

 

The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.

Coursepacks
edge.sagepub.com/gamblecp


For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.


LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:

  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Sample course syllabi
  • Lecture notes
  • All tables and figures from the textbook 
Don’t use an LMS platform?

You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.

“The best communication textbook I’ve seen.”

Sean McPherson
Massachusetts Maritime Academy

The Communication Playbook guides students into the discipline of communications with a more personal approach.”

David Scales
Naugatuck Valley Community College

“This updated text is in a user friendly format, with clear, neutral, and accurate language. The authors include numerous examples and exercises to give you sufficient practice while studying the material. There are enough activities in each chapter so that your students could claim a reasonable mastery of the material by successfully going over them.”

Chantelle Carr
Estrella Mountain Community College
Key features
KEY FEATURES:
  •  The new edition is available as a digital option through SAGE Vantage, an intuitive digital platform that offers auto-graded assignments and interactive multimedia tools—including video—all designed to enable students to better prepare for class.
  • “Skill-Builders” learning activities empower students to practice and improve their communication skills by placing students in everyday situations, encouraging students to assess their own and others’ face-to-face and digital communication practices, and offering strategies that students can practice to communicate more effectively.
  • “Career-Builders” exercises and checklists connect communication skills to careers success by providing insights into the types of skills employers seek such as the ability to speak so that others listen, listen when others speak, adapt to differences in cultural perspectives, handle conflicts and solve problems, and make sound decisions. 
  • “Exploring Diversity” activities encourage students to think critically about how different cultures and genders communicate and puts these differences into context so students develop a more global perspective.
  • “Ethics and Communication” discussions help students define for themselves the meaning of “ethical communication” by guiding them through various ethical quandaries that question the moral principles, values, and beliefs of society.
  • SAGE course outcomes are crafted with specific course outcomes in mind and vetted by advisors in the field. By clearly defining and benchmarking the knowledge and skills students are expected to achieve upon completion of your course,
  • SAGE course outcomes help you track and measure student success. See how outcomes tie in with this book’s chapter-level objectives.

Vantage Reference: 
The Communication Playbook- Vantage Digital Option

For instructors

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