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The Lobbying Strategy Handbook

The Lobbying Strategy Handbook
10 Steps to Advancing Any Cause Effectively

July 2011 | 320 pages | SAGE Publications, Inc

                                            Inspiring students to take action!

The Lobbying Strategy Handbook
shows how students with passion for a cause can learn to successfully influence lawmaking in the United States. The centerpiece of this book is a 10-step framework that walks the reader through the essential elements of conducting a lobbying campaign. The framework is illustrated by three separate case studies that show how groups of people have successfully used the model. Undergraduate, graduate students, and anyone interested in making a difference, can use the book to guide them in creating and conducting a grassroots campaign from start to finish.

                                           Video: Lobbying Is NOT a 4-Letter Word
Author Pat Libby, Professor of Practice and Director of the Institute for Nonprofit Education and Research, University of San Diego, discusses lobbying rules and strategy in her video presentation, Lobbying Is NOT a 4-Letter Word.

Discover more about the author and the book here:

I. Lobbying and Advocacy: What does it mean and why should you do it?
II. The Rules of Engagement
III. Pork: "The Other White Meat" or, Quagmires of Government Budgeting
IV. Making Law: Confessions of an Erstwhile Legislator
V. Ten Common Elements of Successful Advocacy Campaigns: Part One, The First 3
VI. Ten Common Elements of Successful Advocacy Campaigns: Part Two, Steps 4-7
VII. Ten Common Elements of Successful Advocacy Campaigns: Part Three, Steps 8 & 9
VIII. The Ten Steps in Action: Case Study of the Strategy and Process REACH
IX. REACH The Final Steps!
X. The Ten Points Strike Again: Breaking the Tire Cycle
XI. Fighting for Justice in Cyberspace: The Role of Technology in Advocacy
XII. So Now You Have a Law: What do you do with it?
Addendum: Understanding the difference between full time and part time state legislatures

"The three greatest strengths of this text are its readability – taking a complex activity (lobbying) and breaking it down into ten digestible steps is very appealing; examples – real life applicability that allow the instructor to get inspired and to emulate the examples & exercises; the questions at the end of the chapters."

Priscilla Allen
Louisiana State University

"I really liked the writing style! It was warm and personable. I loved the first sentence of the introduction. I feel the authors challenge students to think critically! The discussion questions will make for interesting class discussions. I like that the author has broken the ten step process into multiple chapters. That makes it easier from a lecture standpoint! Good procedural steps, and tips on doing regional analysis. The discussion is current and easy to understand."

Louis Laster
University of Texas at Arlington

"The manuscript unfolds in an organic manner that generally introduces new material in the order that it will make the most sense to students. The great strength of the manuscript is its encouraging tone. The challenge we face is engaging our students for a lifetime of advocacy. We walk a fine line between giving enough information so that our students can have an initial successful advocacy experience and pouring on so much information that the task seems impossibly discouraging. In general the Handbook successfully meets this challenge."

Warren Yoder
Jackson State University
Key features
Key Features

  • Demystifies how government finances operate by providing a clear framework on government finances and taxes, and the implications of both on social welfare.
  • Describes student-led advocacy campaigns from start to finish in gripping detail so that the reader feels part of the action and suspense! These cases show students that they can lead advocacy campaigns and show them how to do it.
  • Educates students on the legal dos and don'ts of lobbying.
  • Explains the legislative process in simple terms focusing on state and local government.
  • Details the core elements of a low-cost comprehensive advocacy campaign.
  • Describes strategies and tools for internet advocacy.
  • Guides the application of learned knowledge through thought-provoking questions at the end of each chapter.

For instructors

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