Annmarie Hanlon

Dr Annmarie Hanlon is the Course Director of MSc Marketing and Leadership at Cranfield University. Before joining academia, she worked in consultancy for 25 years. As an early adopter of ‘online marketing’ she has led digital strategy and planning projects across Europe, in sectors including legal and financial, software and IT, health and manufacturing,. Annmarie’s SAGE textbooks include Digital Marketing, Digital Business and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing. Her textbooks are adopted in nearly 30 countries by over 100 universities.

Follow her updates on LinkedIn @annmariehanlon and Bluesky @annmariehanlon.bsky.social