Margherita Pagani
Professor, Digital Marketing, Emlyon business school
Margherita Pagani is Full Professor of Digital Marketing, Director AIM Research Center on Artificial Intelligence in Value Creation, Academic Co-Director of the MsSc in Digital Marketing and Data Science at emlyon business school (France), Adjunct Professor of Digital Marketing at Bocconi University (Milan). She holds a Ph.D. in Management and the HDR (Habilitation à Diriger des Recherches). She was Visiting Scientist at MIT’s Sloan School of Management (2008 and 2003), Visiting Professor at Redlands University, California (2004), Georgetown University (2009, 2010), National University of Singapore (2011, 2012), University California Los Angeles -UCLA (2013) and Affiliate at Massachusetts Institute of Technology. She served as Associate Editor for the Journal of Information Science and Technology.
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Blogs from Margherita Pagani
Unlocking marketing creativity with AI: The future of innovation
AI is transforming marketing by enhancing creativity through tools like generative AI and machine learning. It personalizes campaigns, optimizes strategies, and engages consumers. However, ethical considerations like bias and privacy must be addressed for responsible use.
Blog provider: Sage Perspectives


Unlocking marketing creativity with AI: The future of innovation
AI is transforming marketing by enhancing creativity through tools like generative AI and machine learning. It personalizes campaigns, optimizes strategies, and engages consumers. However, ethical considerations like bias and privacy must be addressed for responsible use.
Blog provider: Sage Perspectives

