Margherita Pagani

Professor, Digital Marketing, Emlyon business school

Margherita Pagani is Full Professor of Digital Marketing,  Director AIM Research Center on Artificial Intelligence in Value Creation, Academic Co-Director of the MsSc in Digital Marketing and Data Science at emlyon business school (France), Adjunct Professor of Digital Marketing at Bocconi University (Milan). She holds a Ph.D. in Management and the HDR (Habilitation à Diriger des Recherches). She was Visiting Scientist at MIT’s Sloan School of Management (2008 and 2003), Visiting Professor at Redlands University, California (2004), Georgetown University (2009, 2010), National University of Singapore (2011, 2012), University California Los Angeles -UCLA (2013) and Affiliate at Massachusetts Institute of Technology. She served as Associate Editor for the Journal of Information Science and Technology.
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Blogs from Margherita Pagani

Unlocking marketing creativity with AI: The future of innovation

AI is transforming marketing by enhancing creativity through tools like generative AI and machine learning. It personalizes campaigns, optimizes strategies, and engages consumers. However, ethical considerations like bias and privacy must be addressed for responsible use.

Blog provider: Sage Perspectives

Headshot of Margherita Pagani. A person with long black hair Headshot of Jerry Wind. Image of man with white hair wearing glasses
Margherita Pagani , Jerry Wind
March 10, 2025

Unlocking marketing creativity with AI: The future of innovation

AI is transforming marketing by enhancing creativity through tools like generative AI and machine learning. It personalizes campaigns, optimizes strategies, and engages consumers. However, ethical considerations like bias and privacy must be addressed for responsible use.

Blog provider: Sage Perspectives

Headshot of Margherita Pagani. A person with long black hair Headshot of Jerry Wind. Image of man with white hair wearing glasses
Margherita Pagani , Jerry Wind
March 10, 2025