Yingnian Tao
Senior Research Associate, Lancaster University
Yingnian Tao is a Senior Research Associate at Lancaster University working on a Wellcome Trust–funded project on research culture. Her research explores how corpus linguistics can be used to examine discourse on issues with significant societal impact, such as university policies on the use of AI. Her current work focuses on sustainability communication in business, media, and higher education.
Blogs from Yingnian Tao
Airing dirty laundry: Unveiling greenwashing— the dark side of sustainability marketing in the fashion industry
Greenwashing demonstrates why consumers can't always take brands' claims of sustainability at face value.
Blog provider: Sage Perspectives
