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Project management: creating sustainable value — 4 powerful lessons for project managers

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Stewart Clegg
June 30, 2025
Read Time - 5 minutes

Discover key insights from the Project Management: Creating Sustainable Value video series. Learn expert advice on sustainability, defining success, managing stakeholders, and navigating uncertainty—essential for students, educators, and professionals alike.

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Blog Article on Project Management Creating Sustainable value

In today’s fast-changing world, project management is no longer just about meeting deadlines and budgets. It’s about leading with purpose, navigating uncertainty, managing relationships, and creating value that lasts beyond delivery.

To explore what this means in practice, we partnered with the authors of Project Management: Creating Sustainable ValueStewart Clegg, Torgeir Skyttermoen, and Anne Live Vaagaasarfor a four-part video series that brings the book’s insights to life. Across the episodes, they share thoughtful, practical guidance drawn from real-world research, teaching, and experience.

Whether you’re a student aspiring to lead your first project, an educator shaping tomorrow’s changemakers, or a professional managing teams and deliverables today, this series offers perspectives that matter.

 

🎯 Episode 1: #1 Advice for Project Managers


What’s the single most important piece of advice the authors would give to project managers?

Stewart Clegg highlights the importance of sustainability—not just environmental, but social and organizational. He urges project leaders to consider the long-term consequences of their work and align outcomes with wider societal needs.

Torgeir Skyttermoen recommends using a Project Canvas, a visual framework that supports reflective practice. It helps project teams map out goals, stakeholders, and value creation in a single view, making complexity easier to manage.

Anne Live Vaagaasar stresses the importance of value thinking. Project managers should go beyond just delivering outputs—they should focus on the impact those outputs have over time.

💡 “Don’t just deliver — think about what your project contributes to the world.”

This episode reminds us that project management is as much about purpose as it is about performance.


Episode 2: What Makes a Project Successful?


What does success look like in a world where goals shift and stakeholders evolve?

The authors challenge traditional definitions of project success. Instead of focusing solely on time, cost, and scope, they advocate for a broader, more inclusive view. Success should be defined by the value created for different stakeholders—users, sponsors, communities, and even the environment.

Success, they argue, is negotiated and dynamic—it depends on who you ask, when you ask, and how you measure outcomes.

💡 “Projects aren’t just about delivering results—they’re about creating meaningful, long-term impact.”

This episode encourages project leaders to reflect on how they define and measure success in context.


🤝 Episode 3: Managing Stakeholders in a Project


Stakeholders can make or break a project—but how do you manage them effectively?

In this episode, the authors explore the nuanced art of stakeholder engagement. They discuss how power, interests, and relationships all influence project outcomes. The key takeaway? Don’t treat stakeholder management as a checklist—see it as an ongoing process of listening, adjusting, and building mutual understanding.

  • Identify both visible and hidden stakeholders
  • Understand their expectations and influence
  • Co-create outcomes through trust and collaboration
💡 “Projects succeed when people feel seen, heard, and included.”

It’s a powerful reminder that good project management is about more than tasks—it’s about people.

🌪 Episode 4: Navigating Uncertainty in a Project


How do you plan for what you can’t predict?

In the final episode, the authors tackle one of the biggest challenges in project management: uncertainty. They discuss how today’s projects are increasingly affected by fast-changing environments, evolving technologies, and shifting stakeholder expectations.

Rather than resist uncertainty, they advocate for embracing it with tools like:

  • Sensemaking to interpret emerging patterns
  • Agility to adjust direction as needed
  • Reflective practice to learn and evolve
💡 “You can’t predict everything—but you can prepare to respond intelligently and responsibly.”

This episode empowers project managers to see uncertainty not as a threat, but as a space for growth and innovation.

 

📚 Why This Series Matters

This video series isn’t just about improving project delivery—it’s about rethinking how we lead, collaborate, and create value in the modern world. Each episode builds on the idea that project management should serve a broader purpose: enabling long-term success for people, organizations, and society.

It’s a valuable resource for:

  • Students developing reflective, ethical project skills
  • Educators looking to bring fresh perspectives into the classroom
  • Professionals who want to evolve their approach to project leadership

Find out more about *Project Management: Creating Sustainable Value 2nd Edition by Stewart CLegg, Torgeir Skyttermoen, and Anne Live Vaagaasar*

 

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