I’m Daisy Hanson, a Marketing Communications Manager for the Author Marketing team at Sage. This is the team that delivers author resources, including the How to do Research and Get Published webinars and this blog. My role focuses on crafting emails that connect authors with these valuable resources.
Working in Marketing Communications is quite literally working at the email factory, but this does not mean it isn’t creative and fun. I work closely with Sean (you can find out more about him and his role here) to ensure the right resources are being shared with our research community at Sage. I work as part of a team to plan campaigns, refine our audience selection strategy, create engaging emails, and track performance to gauge success.
What today looks like for me
Strategy with Sean and other stakeholders: I joined a meeting to plan future campaigns. Together, we identified gaps in our marketing and explored solutions to fill these. Right now, we’re focused on a series of emails designed for students publishing their first manuscripts – this is an exciting milestone and an opportunity for us to be more active in offering resources and support.
Hosting a data workshop for my team: I am lucky enough to have a monthly space to share my love of data with my team. This is a 30-minute slot to collaborate, problem-solve, and learn together, and it is something I look forward to every month.
Create a new email for our audience: This is my time to be creative. I’m passionate about writing, so I always make the time to carefully write each email that we send. Today I worked on an email promoting the Mastering Psychology Research: From Peer Review to Publication webinar. This is a fun process: I spent time writing the content, formatting the images, and polishing every detail before sending the draft off to be approved.
Monthly reporting on our email campaigns: I wrapped up my day by analyzing the performance of last month’s email campaigns. Reporting is where we see how well our efforts resonate with our audience. More engagement with our author resources and webinars tells us we’re fulfilling our goal of simplifying publishing and providing meaningful support. Seeing those results is incredibly rewarding.
I work from home, which means that I can collaborate with people across the world from the comfort of my house. This also means that in between meetings, I get to spend time with my cat and go on walks to get some sun. I wanted to work in publishing because I love literature and learning, so my days are also broken up by reading and listening to audiobooks when I get a chance.
At Sage, there is a natural emphasis on learning and growth. This means that we are encouraged to take courses, gain accreditation, and continue learning throughout our careers. I recently took this to heart and finished studying for a diploma that was fully funded by Sage. This was something that took up my evenings and weekends, but now that it is over, I can bring the learnings from my course to my work each day. As someone who loves learning, I am very grateful for the opportunity to continue my education while working full time.
